Which statement is TRUE about products in the sales decline stage of the product life cycle?
A) Brand managers should phase out this product as quickly as possible.
B) A declining product may still be profitable for some time and it might be more appropriate to phase out this product gradually.
C) Customers will always abandon the declining product immediately if an alternative is available.
D) Phasing out a product at this time is fairly easy and this strategy will cut future losses.
E) None of these statements about the sales decline stage is true.

Question

Quizplus · Accepted Answer

Inventory moves in the channel and advertising may help to keep a declining product in demand. Old products can keep sales by appealing to their most loyal customers or those who are slow to try new ideas. Because of this, it's sometimes better to phase out the product gradually.

Which Statement Is TRUE About Products in the Sales Decline