Question 1

The _____ is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.

Accepted Answer

Scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. It guides the marketing research.

Question 2

Which of the following is the correct sequence of steps in the marketing research process?

Accepted Answer

The marketing research process is a five-step application of the scientific method. It includes: 1) Defining the problem, 2) Analyzing the situation, 3) Getting problem-specific data, 4) Interpreting the data, and 5) Solving the problem.

Question 3

A decision support system

Accepted Answer

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

Question 4

Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying. The program helped her immediately set prices for bananas and cherries. This type of computer program is called ______.

Accepted Answer

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

Question 5

____ are educated guesses about the relationships between things or about what will happen in the future.

Accepted Answer

Hypotheses are educated guesses about the relationships between things or about what will happen in the future. They are tested by the marketing managers before making final decisions.

Question 6

Educated guesses about the relationships between things or about what will happen in the future are:

Accepted Answer

Hypotheses are educated guesses about the relationships between things or about what will happen in the future. They are tested by the marketing managers before making final decisions.

Question 7

Educated guesses about the relationships between things or about what will happen in the future are:

Accepted Answer

Hypotheses are educated guesses about the relationships between things or about what will happen in the future. They are tested by the marketing managers before making final decisions.

Question 8

Identify the correct sequence in the marketing research process.

Accepted Answer

The marketing research process is a five-step application of the scientific method. It includes: 1) Defining the problem, 2) Analyzing the situation, 3) Getting problem-specific data, 4) Interpreting the data, and 5) Solving the problem.

Question 9

The scientific method

Accepted Answer

Scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. It is not a hit-or-miss approach. With this method, managers don't just assume that their intuition is correct.

Question 10

At Verizon Communications, a marketing manager can view up-to-date marketing data that has been customized to fit his area of responsibility by using a:

Accepted Answer

Marketing dashboards display up-to-the-minute marketing data in an easy-to-read format. They are usually customized to a manager's areas of responsibility.

Question 11

A decision-making approach that focuses on being objective and orderly in testing ideas before accepting them is the:

Accepted Answer

Scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. It guides the marketing research.

Question 12

Which of the following statements about intranets is NOT TRUE?

Accepted Answer

To maintain security, access to websites or data on an intranet is restricted. Access is usually limited to employees.

Question 13

The scientific method

Accepted Answer

Scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. It guides the marketing research.

Question 14

Juan Quito, marketing manager at Branded Food Co., reviewed his ______, the up-to-the- minute marketing data on his computer screen. It was organized in an easy-to-read format and customized to his area of responsibility.

Accepted Answer

Marketing dashboards display up-to-the-minute marketing data in an easy-to-read format. They are usually customized to a manager's areas of responsibility.

Question 15

The scientific method in marketing research

Accepted Answer

Scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them. It guides the marketing research.

Question 16

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

Accepted Answer

An MIS does not identify problems, but it makes information (to solve) problems available and accessible on a continual basis.

Question 17

Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market -- available whenever they need it. Wayzata managers need a(n)

Accepted Answer

Marketing information system can provide a continual flow of information that is available and quickly accessible when it's needed.

Question 18

An outside sales force can provide customers with up-to-date inventory levels, product prices, delivery dates, and so forth by accessing information on the firm's own:

Accepted Answer

Intranet is a system for linking computers within a company. It works like the Internet. Information is easily searched and available on demand. It is simple to "publish" new information to a website as soon as it becomes available.

Question 19

A marketing information system (MIS) includes all of the following except:

Accepted Answer

Marketing information systems include the following: Tools to access multimedia data, Data warehouses, Decision support systems, and Marketing models.

Question 20

A marketing model is a

Accepted Answer

A marketing model is a statement of relationships among marketing variables. It enables a manager to look at the sales and costs expected.

Quiz 7: Improving Decisions With Marketing Information

The _____ is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.

Which of the following is the correct sequence of steps in the marketing research process?

A decision support system

____ are educated guesses about the relationships between things or about what will happen in the future.

Educated guesses about the relationships between things or about what will happen in the future are:

Educated guesses about the relationships between things or about what will happen in the future are:

Identify the correct sequence in the marketing research process.

The scientific method

At Verizon Communications, a marketing manager can view up-to-date marketing data that has been customized to fit his area of responsibility by using a:

A decision-making approach that focuses on being objective and orderly in testing ideas before accepting them is the:

Which of the following statements about intranets is NOT TRUE?

The scientific method

Juan Quito, marketing manager at Branded Food Co., reviewed his ______, the up-to-the- minute marketing data on his computer screen. It was organized in an easy-to-read format and customized to his area of responsibility.

The scientific method in marketing research

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market -- available whenever they need it. Wayzata managers need a(n)

An outside sales force can provide customers with up-to-date inventory levels, product prices, delivery dates, and so forth by accessing information on the firm's own:

A marketing information system (MIS) includes all of the following except:

A marketing model is a