Question 1

Motivation theory

Accepted Answer

Most products must fill more than one need at the same time.

Question 2

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. Examples include accomplishment, fun, freedom, and relaxation.

Question 3

Which of the following are examples of "personal needs"?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. Examples include accomplishment, fun, freedom, and relaxation.

Question 4

Which of the following statements about "needs" is true?

Accepted Answer

A four-level "hierarchy of needs" model suggests that most products must fill more than one need at the same time. The lowest-level needs are physiological. Then come safety, social, and personal needs. But higher level needs may develop before lower level needs are completely satisfied.

Question 5

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

Accepted Answer

A four-level "hierarchy of needs" shows that the lowest-level needs (physiological) comes first and then come safety, social, and personal needs.

Question 6

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

Accepted Answer

Most products must fill more than one need at the same time. Often marketing managers are able to address multiple needs.

Question 7

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 8

The California Dairy Association promotes its milk campaign with the popular tagline, "Got milk?" Here, the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 9

______ needs are concerned with things that involve a person's interaction with others.

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem - things that involve a person's interaction with others.

Question 10

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 11

In the PSSP Hierarchy of Needs model, which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Accepted Answer

Safety needs are concerned with protection and physical well-being, such as financial security.

Question 12

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 13

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:

Accepted Answer

The lowest-level needs are physiological. Then come safety, social, and personal needs.

Question 14

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 15

In the PSSP Hierarchy of Needs model, which level is illustrated by a "Got Milk?" magazine campaign that encourages customers to drink more milk?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 16

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 17

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 18

Physiological needs are concerned with

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 19

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. A desire to make the world a better place is an example.

Question 20

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. L'Oreal is aiming at personal satisfaction.

Quiz 5: Final Consumers and Their Buying Behavior

Motivation theory

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Which of the following are examples of "personal needs"?

Which of the following statements about "needs" is true?

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

The California Dairy Association promotes its milk campaign with the popular tagline, "Got milk?" Here, the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

______ needs are concerned with things that involve a person's interaction with others.

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?

In the PSSP Hierarchy of Needs model, which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

In the PSSP Hierarchy of Needs model, which level is illustrated by a "Got Milk?" magazine campaign that encourages customers to drink more milk?

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Physiological needs are concerned with

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?