Question 1

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different
Markets.

Accepted Answer

Cultural classifications allow the marketing manager to understand the similarities and differences between different markets in terms of their attitudes, beliefs, values, behaviors, and lifestyles. This helps the marketing manager to identify the cultural factors that may affect the success of marketing programs in different markets and to develop customized marketing strategies that are tailored to the unique cultural characteristics of each market. By identifying the cultural overlap between different markets, the marketing manager can also optimize the use of marketing resources and avoid duplication of effort.

Question 2

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Accepted Answer

The statement "What is left unsaid is as important as what is said" reflects the high context culture, where a lot of meaning is conveyed indirectly or through nonverbal cues.

Question 3

______________ systems tend to be deeply rooted and are found to be intrinsic to a person's identity and inner self.

Accepted Answer

The statement is referring to a person's values, which are deeply rooted and intrinsic to their identity and inner self. Choices A, B, and C refer to institutions or groups, while choice D refers to an individual's characteristics, but values are a separate concept.

Question 4

The anthropologist Edwards Hall makes a distinction between so-called ____________________________.

Accepted Answer

Edwards Hall makes a distinction between high-context and low-context cultures.

Question 5

In terms of culture,the Walloons in French-speaking _______________have much more in common with the French than with the Flemish of Northern ____________.

Accepted Answer

The Walloons are a French-speaking community in Belgium. Belgium is divided into two main regions, with the Flemish-speaking community in the north and the French-speaking community in the south. The Walloons have a lot in common with the French, their southern neighbors, in terms of language, culture, and history. On the other hand, the Flemish-speaking Belgians have a closer connection to the Dutch culture and language of their neighbors to the north.

Question 6

Which of the following is NOT one of Hofstede's cultural classification dimensions?

Accepted Answer

Hofstede's cultural classification dimensions include power distance, uncertainty avoidance, individualism, masculinity/femininity, and long-term/short-term orientation. Romanticism is not one of the dimensions.

Question 7

____________ is a high-context culture.

Accepted Answer

China is a high-context culture where communication relies heavily on implicit and nonverbal cues, such as body language and context, and people prioritize relationships and group harmony over individual needs and expression.

Question 8

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer to act as individuals rather than
Group members.

Accepted Answer

Individualism refers to the extent to which people in a given culture prefer to act as individuals rather than group members. Power distance refers to the extent to which inequalities and power differences are accepted in a culture. Uncertainty avoidance refers to the extent to which a culture is comfortable with ambiguity and uncertainty. Masculinity refers to the extent to which a culture values competitiveness, assertiveness, and material success. Long-termism refers to the extent to which a culture values long-term planning and thinking over short-term gratification.

Question 9

With respect to Hofstede's cultural classification scheme,______________ refers to the extent to which people in a given culture prefer structured situations with clear
Rules over unstructured ones.

Accepted Answer

Uncertainty avoidance refers to the extent to which people in a culture feel threatened by ambiguous or unknown situations and prefer clear rules and structures to mitigate risk.

Question 10

Geert Hofstede's cultural classification scheme was based on a large-scale research project which used 60 ________________ subsidiaries worldwide.

Accepted Answer

Geert Hofstede's research project was conducted by IBM, using their subsidiaries in 50 different countries around the world.

Question 11

An example of a high uncertainty avoidance country would be:

Accepted Answer

The answer of An example of a high uncertainty avoidance...

Question 12

With respect to Hofstede's cultural classification scheme,______________ refers to the degree of inequality which people of a country view acceptable.

Accepted Answer

Power distance refers to the degree of inequality that individuals in a society are willing to accept. It reflects the extent to which people are willing to accept unequal distribution of power, status and wealth.

Question 13

In many countries,goods with _______________ roots are strongly valued.

Accepted Answer

The answer of In many countries,goods with _______________ roots are...

Question 14

An example of a high power distance country would be:

Accepted Answer

Mexico is known for having a high power distance culture, meaning that individuals in positions of authority are respected and there is a clear hierarchy in society. This is reflected in various aspects of Mexican culture, including the importance placed on family structure, respect for elders, and deference to authority figures.

Question 15

Local attitudes toward foreign cultures will drive the product ___________________________.

Accepted Answer

The answer of Local attitudes toward foreign cultures will drive...

Question 16

In the field of advertising,campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________
Cultures,and vice versa.

Accepted Answer

High-context cultures rely heavily on social cues, indirect language, and shared values and assumptions to communicate. Low-context cultures, on the other hand, value direct communication and rely less on shared understanding. Advertising campaigns that were developed with a high-context culture in mind may not translate well to a low-context culture and may be less effective. Therefore, the best choice is B - low-context.

Question 17

____________________ shape(s)people's norms and standards.In addition, people's attitudes towards objects and behavioral codes are also influenced.

Accepted Answer

Value systems are a set of beliefs and principles that shape people's norms and standards. They influence individuals' attitudes towards objects and behavioral codes. For example, a society that values hard work and dedication may have norms and standards that promote these values. In contrast, a society that values leisure and relaxation may have different norms and standards. Cultural philosophy, reference groups, family extension, and government involvement may also have an impact on people's norms and standards, but value systems play a primary role in shaping them.

Question 18

___________________ developed a highly useful cultural classification scheme.

Accepted Answer

Geert Hofstede is widely known for his cultural dimensions theory, which is a classification scheme of different cultures based on six dimensions: power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, long-term vs short-term orientation, and indulgence vs restraint. His work has been widely used in the field of international business and management.

Question 19

Two facets of education matter to international marketers.They are the _________________________ of education.

Accepted Answer

The level (i.e. degree or certification) and quality of education are important factors to consider for international marketers, as these factors can affect the skills and knowledge of potential employees or consumers. Cost and location may also be important, but they do not directly relate to the educational qualifications of individuals. Quantity and availability may be relevant for certain industries or markets, but they are not universal considerations for all international marketers.

Question 20

Research indicates that there is a greater preference for luxury goods in _________________ cultures than in other forms.

Accepted Answer

Research has shown that masculine cultures, which place greater emphasis on material success, power, and achievement, tend to have a greater preference for luxury goods compared to feminine cultures, which place greater emphasis on quality of life and personal relationships.

Quiz 4: Global Cultural Environment and Buying Behavior

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different Markets.