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Business
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Global Marketing Management
Quiz 14: Sales and Cross-Cultural Management
Path 4
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Question 61
Multiple Choice
With respect to evaluating salespeople,_________________ evaluations can be in the form of comparisons of sales,of sales percents,or increases in sales.
Question 62
True/False
Unlike the United States,the majority of cars sold in Japan are sold door-to-door.
Question 63
True/False
Sales force skill availability,country image,and expatriate recruiting are all issues that are relevant as intercultural issues with the foreign country.
Question 64
True/False
The alesperson is not the front line for the company.
Question 65
True/False
The question of how to enter the market is central to marketing.
Question 66
Multiple Choice
The general trend among U.S.multinationals has been a decreasing use of ______________ managers overseas and an increasing reliance on ____________ Foreign talent since the 1990s.
Question 67
Essay
When considering international sales management issues,________________ considerations are issues that analyze more than one country's assets,strengths,and situations,or that deal directly with cross-border coordination.