Question 1

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Accepted Answer

All of the options listed (B through E) are strategic options available to international marketers to stop product piracy. The only option that is not listed as a strategic option is A) joint ventures, as joint ventures are a business arrangement between two or more companies to work together on a specific project or business activity, and do not necessarily address the issue of product piracy.

Question 2

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the
Following strategic options in product piracy:

Accepted Answer

The strategy of launching new motorcycle models at a similar price as fake products is an example of product policy options. This involves changing the characteristics of the product or its packaging to make it more difficult for counterfeiters to replicate. By launching new models at a similar price point, Yamaha is making it more difficult for counterfeiters to compete with their authentic products, as customers are more likely to purchase the real thing at the same price as the fake product.

Question 3

Brand piracy might cause which outcomes?

Accepted Answer

Brand piracy can lead to revenue losses for the company as the fake products compete with the genuine ones. It also poses a danger to consumers as the poor quality fakes may be harmful. Therefore, option E is the correct answer. Option B is incorrect because price increases cannot identify the goods as genuine, but rather, it can lead to a decrease in demand due to higher prices. Option C is also incorrect as brand piracy does not lead to better diffusion of the brand, as the fake products are not associated with the actual brand's quality or reputation.

Question 4

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product appeals to a small segment of the
Population (which might grow in time).

Accepted Answer

A niche item is a product that caters to a small and specific segment of the population. This segment may be niche due to their interests, hobbies, or specific needs. Niche items may have a smaller market but can still be profitable by catering to the unique needs of a customer base.

Question 5

All of the following statements about the country of origin effect (COO)are true EXCEPT:

Accepted Answer

The answer of All of the following statements about the...

Question 6

The need for direct customer interface in providing services means that service providers must often have ____________________.

Accepted Answer

Having a local presence is necessary for service providers to directly interact and communicate with their customers. This can include having physical offices or representatives in the area where they provide services. Having a command of the local language may also be important, but it is not as crucial as having a local presence. Having a warranty or low profit expectation may not necessarily be related to the need for direct customer interface. Having an inside government contact may be helpful in some cases, but it is not a requirement for all service providers.

Question 7

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers
In the area of product piracy?

Accepted Answer

The answer of Intellectual property rights violations have been a...

Question 8

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product has most of its sales during limited
Times during the year.

Accepted Answer

A seasonal product is one that primarily generates sales during specific times of the year, such as holiday decorations or swimwear during summer months. Therefore, option D is the best choice.

Question 9

LVMH,the owner of wide variety of upscale liquor brands,redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews.
This would be an example of which of the following strategic options in product
Piracy:

Accepted Answer

Redesigning bottles is a product policy option aimed at protecting the brand's intellectual property, which is being infringed upon by copycatters. Lobbying activities involve efforts to persuade lawmakers to pass laws that protect the brand's intellectual property rights. Legal action involves taking legal steps against the copycatters. Hybrid options involve a combination of different strategies. Communication options involve spreading awareness about the harm caused by product piracy.

Question 10

Regarding opportunities in the global service industries,some of the _________ rules have been extended to the international services trade under the new WTO regime.

Accepted Answer

The General Agreements on Tariffs and Trade (GATT) rules have been extended to the international services trade under the new World Trade Organization (WTO) regime, creating opportunities in the global service industries.

Question 11

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise,this would be an example of which of the following
Strategic options available to international marketers trying to stop product piracy?

Accepted Answer

International marketers warning consumers about the dangers of buying counterfeit merchandise is an example of communication options, which is one of the strategic options available to stop product piracy. Communication options involve educating consumers about the harmful effects of counterfeit products and encouraging them to purchase authentic products, helping to reduce demand for counterfeit goods.

Question 12

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the item represents the bulk of the subsidiary's
Sales volume.

Accepted Answer

A core product is one that represents the bulk of the subsidiary's sales volume, which matches the description given in the question. A cultural product relates to a specific culture or group, a niche item appeals to a specific segment, a seasonal product is only popular during certain times of the year, and a filler product has low sales volume and is typically used to fill shelves.

Question 13

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Accepted Answer

The belief that a product's country of origin reflects its quality or value is known as the country of origin (COO) effect. Holding cultural stereotypes about countries can influence a consumer's perception of a product, and COO is often considered a heuristic for product quality, which is often based on cultural stereotypes or commonly held beliefs about certain countries or regions.

Question 14

Find the general statement about the country of origin (COO)effect listed below that is NOT true.

Accepted Answer

The answer of Find the general statement about the country...

Question 15

One of the major challenges faced by international marketers of services is:

Accepted Answer

Protectionism refers to the policies and practices of restricting trade between countries. This can include tariffs, quotas, and other barriers to trade that can make it difficult for services to be marketed internationally. International marketers of services need to be aware of the protectionist policies in the countries they are targeting and develop strategies to navigate them.

Question 16

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international
Marketers trying to stop product piracy?

Accepted Answer

The answer of Trying to obtain sanctions against countries that...

Question 17

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis.Product lines can be categorized by all the following
Ways EXCEPT:

Accepted Answer

The given options for product line categorization are: core products, cultural products, niche items, seasonal products, and filler products. All of these categories are valid for analyzing a country's product portfolio based on sales turnover. Therefore, the correct answer is the option that is NOT a valid category, which is B (cultural products).

Question 18

Pirated products tend to be of ______________ quality.

Accepted Answer

Pirated products are copies of original products that are made illegally, often without proper licensing or authorization. As a result, they are typically made with cheaper materials and less attention to detail than the original products, leading to lower quality.

Question 19

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product is only a small portion of the
Subsidiary's overall sales.These even might be "dead-weight" items.

Accepted Answer

A filler product is one that is only a small portion of sales and may not be essential to the overall business. These products are often included to fill gaps in product lines or to provide additional options for customers, but they may not be particularly profitable or essential to the success of the business.

Question 20

The "Made In" label as an important source of assessing the value of a product is an example of:

Accepted Answer

The "Made In" label indicating the country of origin (COO) is an important source of assessing the value of a product and is known as the COO effect. Customers often associate the quality and authenticity of a product with the country it originated from. Therefore, it is important for companies to maintain a positive image of their COO to increase the perceived value of their products.

Quiz 11: Global Product Policy Decisions Ii: Marketing Products and Services

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the Following strategic options in product piracy:

Brand piracy might cause which outcomes?

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product appeals to a small segment of the Population (which might grow in time) .

All of the following statements about the country of origin effect (COO) are true EXCEPT:

The need for direct customer interface in providing services means that service providers must often have ____________________.

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers In the area of product piracy?

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product has most of its sales during limited Times during the year.

LVMH,the owner of wide variety of upscale liquor brands,redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews. This would be an example of which of the following strategic options in product Piracy:

Regarding opportunities in the global service industries,some of the _________ rules have been extended to the international services trade under the new WTO regime.

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise,this would be an example of which of the following Strategic options available to international marketers trying to stop product piracy?

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the item represents the bulk of the subsidiary's Sales volume.

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Find the general statement about the country of origin (COO) effect listed below that is NOT true.

One of the major challenges faced by international marketers of services is:

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international Marketers trying to stop product piracy?

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis.Product lines can be categorized by all the following Ways EXCEPT:

Pirated products tend to be of ______________ quality.

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product is only a small portion of the Subsidiary's overall sales.These even might be "dead-weight" items.

The "Made In" label as an important source of assessing the value of a product is an example of: