Question 1

It is difficult to obtain a representative sample in Brazil since the technological infrastructure for gathering market data is minimal.

Accepted Answer

The answer of It is difficult to obtain a representative...

Question 2

It will be convenient to do a telephone survey in rural areas in China since,according to the Ministry of Information Industry reports,40% of households have at least one fixed-line telephone.

Accepted Answer

The answer of It will be convenient to do a...

Question 3

"Back translation" is a technique used to ensure that currency conversion is performed correctly when financial statements of foreign subsidiaries are consolidated with financial statements at headquarters.

Accepted Answer

Back translation is used to ensure that financial statements are translated correctly from the reporting currency to the functional currency of the foreign subsidiary, not for currency conversion.

Question 4

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Accepted Answer

CRM tools are customer relationship management tools that help companies manage interactions with their customers. One of the key functions of CRM tools is to determine the value of their customers, which includes analyzing customer behavior and identifying the most valuable customers. Therefore, the best choice is C, which states that CRM tools allow companies to determine which customers are most valuable. The other choices, such as A, B, D, and E, may be related to customer interactions, but they do not represent the primary purpose of CRM tools.

Question 5

One challenge of using CRM is:

Accepted Answer

Integrating data into customer relationship is a major challenge in CRM as it involves gathering and managing data from multiple sources in order to build a complete picture of the customer's behaviour and preferences. This requires integrating data across different platforms and systems, which can be difficult and time-consuming.

Question 6

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.

Accepted Answer

A projective technique involves presenting open-ended or ambiguous stimuli to a subject, allowing them to project their own thoughts and feelings onto the stimuli. Close-ended stimuli limit the subject's response options and would not be effective in a projective technique.

Question 7

When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart,researchers can interpret the results to show which brands are in direct competition.

Accepted Answer

This is a true statement as when two brands are perceived as most similar, they are likely in direct competition with each other, while two brands perceived as farthest apart may not be seen as competitors.

Question 8

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Accepted Answer

Direct sensory perception involves firsthand seeing, feeling, hearing, smelling, and tasting, which provides the most reliable and authentic information. Human and documentary sources are important but may provide biased or incomplete information.

Question 9

An ________ is a company's private data network,accessible only by authorized persons inside the organization.

Accepted Answer

An intranet is a private network accessible only by authorized persons within an organization. EDI (A) is a system for exchanging business documents electronically, Internet (B) is a global network of public computers, EPOS (D) is an electronic point of sale system, and ECR (E) is electronic cash register.

Question 10

In global marketing research,the results of a nonprobability sample can be projected with statistical reliability.

Accepted Answer

Nonprobability samples are not randomly selected and therefore have a higher risk of bias or error. As a result, their results cannot be projected with statistical reliability. Probability samples are more reliable for projecting results.

Question 11

One of the key advantages of an EDI (Electronic Data Interchange)system is:

Accepted Answer

One of the main advantages of an EDI system is that its transaction formats are universal, meaning that they can be easily understood and processed by different systems and trading partners. This promotes standardization and efficiency in electronic transactions, saving time and reducing errors. The other options are incorrect as they do not accurately describe the advantages of an EDI system.

Question 12

Japan is Coach's second largest market,representing about 20% of global sales.All of the following statements are true regarding the market for Coach's products compared to that in America except:

Accepted Answer

The answer of Japan is Coach's second largest market,representing about...

Question 13

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Accepted Answer

ECR (Efficient Consumer Response) is a collaborative approach in supply chain management that aims to increase efficiency and reduce costs through better communication between retailers and vendors. It includes tools and processes designed specifically for stock replenishment management. BOLD, data warehouse, projection, and EDI are IT tools used in various functions of supply chain management, but not specifically for retailers and vendors collaboration in stock replenishment.

Question 14

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Accepted Answer

CRM tools allow companies to analyze customer data and determine which customers are most valuable. This information can be used to improve customer retention, target marketing efforts, and ultimately increase profits. Options A, B, D, and E are not necessarily related to CRM tools and the analysis they provide.

Question 15

An ________ system allows a company's business units to submit orders,issue invoices,and conduct business electronically with other company units as well as outside companies.

Accepted Answer

EDI (Electronic Data Interchange) is a system that enables different companies to electronically exchange business data, such as purchase orders, invoices, and shipment notices. It provides a standard format for transmitting data, which eliminates the need for manual data entry and reduces errors. EDI can be used both within a company's business units (intranet) and externally with other companies.

Question 16

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

Accepted Answer

CRM (Customer Relationship Management) is a business philosophy that emphasizes on building strong relationships with customers through effective communication, which involves two-way communication between a company and individual customers. ECR (Efficient Consumer Response) is a strategy that aims to streamline the supply chain process, while EDI (Electronic Data Interchange) is a system for exchanging business documents electronically. EPOS (Electronic Point of Sale) is a system used in retail stores for processing transactions. BOLD is not a recognized term in the context of business communication or philosophy.

Question 17

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

Accepted Answer

Scalar equivalence refers to the extent to which the same survey response scale has the same meaning and relevance across different countries and cultures. It is crucial for ensuring that the data collected from different countries can be compared and analyzed meaningfully.

Question 18

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

Accepted Answer

Back-translation is a process where a text that has been translated into another language is then translated back into the original language by a second, independent translator to check for accuracy and consistency.

Question 19

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines.

Accepted Answer

This is a common method of market research called ethnography, which involves observing and studying consumers in their natural environment. By watching families during their morning routines, the marketer can gain insights into their breakfast habits and preferences, which can inform product development and marketing strategies.

Question 20

If interaction between two variables is desired,factor analysis can be used to transform large amounts of data into manageable units.

Accepted Answer

Factor analysis is a statistical tool used to identify patterns in data and reduce the number of variables without losing important information. It cannot be used to create interaction between variables.

Quiz 6: Global Information Systems and Market Research

It is difficult to obtain a representative sample in Brazil since the technological infrastructure for gathering market data is minimal.

It will be convenient to do a telephone survey in rural areas in China since,according to the Ministry of Information Industry reports,40% of households have at least one fixed-line telephone.

"Back translation" is a technique used to ensure that currency conversion is performed correctly when financial statements of foreign subsidiaries are consolidated with financial statements at headquarters.

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

One challenge of using CRM is:

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.

When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart,researchers can interpret the results to show which brands are in direct competition.

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

An ________ is a company's private data network,accessible only by authorized persons inside the organization.

In global marketing research,the results of a nonprobability sample can be projected with statistical reliability.

One of the key advantages of an EDI (Electronic Data Interchange) system is:

Japan is Coach's second largest market,representing about 20% of global sales.All of the following statements are true regarding the market for Coach's products compared to that in America except:

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

An ________ system allows a company's business units to submit orders,issue invoices,and conduct business electronically with other company units as well as outside companies.

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines.

If interaction between two variables is desired,factor analysis can be used to transform large amounts of data into manageable units.