Question 1

Which of the following pioneers of the digital revolution developed URL,http,and HTML,thus paving the way for the World Wide Web?

Accepted Answer

Tim Berners-Lee is credited with developing the URL (Uniform Resource Locator) system, HTTP (Hypertext Transfer Protocol), and HTML (Hypertext Markup Language), which are the foundation of the World Wide Web. Robert Noyce and Jack Kilby were pioneers in the development of the microchip, Vincent Atanasoff and Clifford Berry developed the first electronic digital computer, and Vint Serf and Bob Kahn are known for developing the TCP/IP protocol for the Internet. Steve Jobs and Steve Wozniak were founders of Apple Inc. but did not contribute to the development of the World Wide Web.

Question 2

The integrated circuit and the concept of binary code permitted the development of the:

Accepted Answer

The integrated circuit and binary code are both key components in the development of the personal computer. The transistor was also a significant breakthrough in electronics, but it came before the integrated circuit and binary code. The radio, smartphone, and SMS came later and were dependent on the development of the personal computer.

Question 3

Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Accepted Answer

Google's Chrome operating system is designed to work primarily with cloud computing, allowing users to store and access files and applications online rather than locally on their device.

Question 4

An important trend in the use of information technology is "paid search advertising," whereby companies pay to have their ads appear when users type certain search terms.

Accepted Answer

Paid search advertising is a widely adopted trend in the use of information technology, where companies pay search engines to prominently display their ads when a user types in certain search terms.

Question 5

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Accepted Answer

Brandwidth refers to the range of frequencies that can pass through a given transmission channel. Therefore, the statement is true.

Question 6

Localizing a Web site in native language can be done by translating a Web site from the home-country language.

Accepted Answer

The answer of Localizing a Web site in native language...

Question 7

Cybersquatting is the practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it.

Accepted Answer

Cybersquatting is a dishonest practice of registering a domain name that is either a trademark or a popular brand name in order to sell it at an inflated price to the rightful owner. It is illegal and unethical.

Question 8

Streaming media represents a huge market opportunity for the video game industry.

Accepted Answer

Streaming media, such as streaming games and esports events, has become increasingly popular and represents a significant growth opportunity for the video game industry.

Question 9

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Accepted Answer

Motorola had been working on developing a cell phone camera since the early 1990s and had a working prototype by 1995. However, they opted not to release the product at that time, and it wasn't until years later that other companies such as Samsung and Nokia introduced cell phone cameras to the market.

Question 10

Cloud computing means that archives-including music and movies files,photos,and documents-are stored on massive remote servers and data centers in addition to individual users' computers.

Accepted Answer

Cloud computing involves storing data on remote servers and data centers.

Question 11

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of:

Accepted Answer

Claude Shannon's technical report "A Mathematical Theory of Communication" is regarded as the foundation of modern information theory, which deals with the quantification, storage, and communication of information. Shannon's work laid the groundwork for digital communication technologies, such as the Internet and digital compression algorithms. Although he made important contributions to the development of digital circuits (a step towards the development of the transistor), he cannot be solely credited with inventing the transistor. Similarly, while he worked on digital circuits, he did not invent the silicon chip. Finally, Shannon's work did not directly lead to the invention of spreadsheets.

Question 12

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

Accepted Answer

Vint Serf and Bob Kahn created the Transmission Control Protocol/Internet Protocol (TCP/IP), which established a way for different computer networks to communicate with each other and form a "network of networks" that eventually became the Internet we know today.

Question 13

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Accepted Answer

Marketers are expected to integrate SMS with other digital channels for a seamless and cohesive communication strategy.

Question 14

Mobile advertising is a term that describes the use of cell phones as channels for delivering advertising messages and conducting product and service transactions.

Accepted Answer

Mobile advertising is indeed the use of cell phones for advertising and conducting transactions.

Question 15

Policy makers in some countries are concerned about U.S.control of the Internet.Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Accepted Answer

India and Brazil have both been active in discussions and initiatives related to Internet governance and have advocated for a global, multi-stakeholder approach. They have expressed concerns about a single country having too much control or influence over the Internet.

Question 16

Cloud computing refers to next-generation computing that is performed "in the cloud."

Accepted Answer

Cloud computing is indeed performed "in the cloud," which refers to a network of remote servers hosted on the internet that can be accessed by users to store, manage, and process data and applications.

Question 17

According to "digital opportunity index" published by the United Nations,the country that leads the world in providing its citizens with access to information and communications technologies (ICT)is:

Accepted Answer

According to the "Digital Opportunity Index" published by the United Nations, South Korea leads the world in providing its citizens with access to information and communications technologies (ICT).

Question 18

Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?

Accepted Answer

Robert Noyce and Jack Kilby were responsible for the invention of the silicon chip, also known as the microchip. The silicon chip is the cornerstone of modern electronics and has revolutionized technology by enabling the creation of smaller and more powerful devices such as computers, smartphones, and other digital devices.

Question 19

In the 1950s,which company used transistor technology licensed from Bell Labs to develop the transistor radio?

Accepted Answer

Sony used transistor technology licensed from Bell Labs to develop the transistor radio in the 1950s.

Question 20

________ is the term that refers to the merging of different industries such as computers,photography,and motion pictures.

Accepted Answer

Convergence is the term that refers to the merging of different industries or technologies, leading to the creation of new opportunities and markets. It involves the integration of previously separate technologies and industries, such as computers, telecommunications, and entertainment.

Quiz 15: Global Marketing and the Digital Revolution