Question 1

Which country has the biggest market for Tupperware?

Accepted Answer

According to Tupperware's 2020 Annual Report, Indonesia is their largest market in terms of net sales.

Question 2

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

The importers are creating form utility by taking steps to protect the wines from being damaged by high temperatures through shipping their wines in refrigerated containers. Form utility refers to the process of enhancing a product's features or design to make it more useful to customers.

Question 3

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

Accepted Answer

The answer of Sales representatives in which Japanese industry cultivate...

Question 4

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Accepted Answer

This statement is true. IKEA did pull meatballs from its cafeterias and grocery sections in several countries after horse meat was found in some samples during food inspections.

Question 5

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Accepted Answer

Upstream refers to the early stages of the value chain, such as raw material extraction, manufacturing, and distribution to retailers. These activities are several steps removed from the final customer who purchases the product.

Question 6

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

Accepted Answer

The ability to put Coke "within an arm's reach of desire" is referring to the creation of place utility, which is the availability of a product or service in a convenient location for customers to purchase. Time utility refers to the availability of a product or service at a convenient time, form utility refers to the product's design and features, and information utility refers to the communication of information about the product. While all of these utilities may come into play in marketing, the specific statement in the question is referencing the creation of place utility.

Question 7

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

Accepted Answer

This statement is true. Logistics management involves coordinating and integrating various activities such as transportation, warehousing, inventory management, and order processing to ensure a smooth flow of goods from production to consumption.

Question 8

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Accepted Answer

The answer of Water transportation is rated "low" in reliability...

Question 9

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

This statement is true. Due to political unrest in Egypt in spring 2011, Procter & Gamble was forced to temporarily close plants in the country that supplied products for South Africa.

Question 10

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

Accepted Answer

This is because the general public is the final consumer in the supply chain, and retailers usually purchase products from wholesalers or distributors who are higher up in the supply chain.

Question 11

eBay was a pioneer in a form of online marketing known as:

Accepted Answer

eBay was a pioneer in peer-to-peer (p-to-p) online marketing, allowing individuals to sell products directly to other individuals.

Question 12

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Accepted Answer

Price is not considered a category of channel utility. The four main categories of channel utility are place, time, form, and information.

Question 13

The less frequently a product is ordered,the lower the inventory carrying costs.

Accepted Answer

The answer of The less frequently a product is ordered,the...

Question 14

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Accepted Answer

The statement is true as channel strategy involves analyzing each shipping mode to determine the most effective and efficient mode or combination of modes for a given situation.

Question 15

Trucks capability is second only to water in terms of the variety of products that can be transported.

Accepted Answer

The answer of Trucks capability is second only to water...

Question 16

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

Consumer channels often involve more intermediaries because products typically go through several layers of distribution (e.g., manufacturers, wholesalers, retailers) before reaching the end consumer. In contrast, industrial channels are usually shorter as they often involve direct sales from manufacturers to business users or fewer intermediaries.

Question 17

In less-developed countries the most important channel of distribution is:

Accepted Answer

Public marketplaces are typically the most common and accessible form of distribution in less-developed countries where organized retail is limited. These marketplaces provide a location for producers, middlemen, and consumers to interact and exchange goods.

Question 18

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Accepted Answer

Joint ventures can be a suitable market-entry approach for global retailers, as they can leverage the local partner's knowledge and expertise while also providing access to new markets. In this case, Richard Branson utilized a joint venture with the Marui retailing chain to enter the Japanese market.

Question 19

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

Accepted Answer

All of the above. Indian activists and policy makers are worried about Walmart's potential impact on India's retail sector, as Western-style big-box retailing is seen as anathema and millions of traditional shopkeepers could be put out of business. There is also suspicion of the company's motives, a concern that can be traced back to the legacy of the British East India Company during the colonial era.

Question 20

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Accepted Answer

Peer-to-peer marketing typically involves electronic commerce or online communication channels where individuals can share information and recommendations about products or services with each other. While some business-to-consumer and business-to-business interactions may occur within this context, the primary focus is on peer-to-peer relationships. Door-to-door and manufacturer-to-wholesaler interactions are not typically associated with peer-to-peer marketing.

Quiz 12: Global Marketing Channels and Physical Distribution