22 A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity (e.g., the BP Deepwater Horizon oil spill)

Question

Quizplus · Accepted Answer

A positive CSR image can provide a cushion to a company's brand reputation during times of crisis, reducing the risk of severe damage from negative publicity. This means that companies with strong CSR practices are often able to recover more quickly and effectively from incidents such as the BP Deepwater Horizon oil spill.

22 a Positive CSR Image Can Work as a Buffer