When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

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The intensity of the boycott will determine the level of impact on the company, while the company's visibility will determine how well it can respond to the boycott. A highly visible company can use its resources to counteract the boycott, while a less visible company may struggle to do so. Brand loyalty, while an important factor, is not as critical as these two dimensions in determining the appropriate response to a boycott. The other options, competition's response and the intensity of the boycott, may be important factors to consider but are not as critical as the two dimensions listed in option B.

When Deciding on How to Cope with a Boycott, Two