Question 1

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international
Marketers trying to stop product piracy?

Accepted Answer

Lobbying activities are a form of political action that involves attempting to influence the decisions of government officials. In this case, international marketers would be lobbying governments to impose sanctions on countries that tolerate product piracy.

Question 2

Brand piracy might cause which outcomes?

Accepted Answer

Brand piracy can lead to revenue losses to the company because counterfeit goods are being sold at a cheaper price and are taking away customers from the genuine brand. Additionally, fake goods might pose a danger to the consumer if they are of poor quality or include toxic substances.

Question 3

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the item represents the bulk of the subsidiary's
Sales volume.

Accepted Answer

A core product is one that represents the bulk of a company's sales volume. This means that it is a significant and essential part of the company's business operations. Cultural products are products that reflect the culture of a particular society or group, niche items are products that cater to a specific, specialized market, seasonal products are products that are sold only during a specific season, and filler products are products that are low-priced and have low sales volume. None of these options fit the description of a product that represents the bulk of a subsidiary's sales volume, so the best answer is A) core product.

Question 4

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers
In the area of product piracy?

Accepted Answer

The answer of Intellectual property rights violations have been a...

Question 5

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Accepted Answer

The country of origin (COO) effect refers to the impact that a product's country of origin has on the perception of the product's quality, value, and desirability. Holding cultural stereotypes about countries can influence this perception and is therefore an example of the COO effect. Nationalism and xenophobia may also play a role in the COO effect, but they are broader concepts that do not specifically relate to product assessment. Racial bias and social sensitivity are also important considerations, but they do not relate to the COO effect.

Question 6

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product appeals to a small segment of the
Population (which might grow in time).

Accepted Answer

A niche item refers to a product that appeals to a small, specialized section of the market. This segment may not be large initially, but has potential for growth over time. This makes it different from core products that appeal to the general population, cultural products that represent a region or country’s heritage, seasonal products that have a surge in demand during certain times of the year, and filler products that are sold to fill shelf space and do not have much demand or appeal.

Question 7

One of the major challenges faced by international marketers of services is:

Accepted Answer

Protectionism refers to the government policies and regulations that protect domestic businesses from foreign competition. This can make it difficult for international marketers of services to enter and succeed in certain markets. They may face barriers such as tariffs, quotas, and regulations that make it hard to offer their services at competitive prices.

Question 8

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product is only a small portion of the
Subsidiary's overall sales. These even might be "dead-weight" items.

Accepted Answer

A filler product is a small portion of a subsidiary's overall sales and may even be considered "dead-weight" items.

Question 9

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Accepted Answer

All the options except joint ventures are viable strategies for international marketers to stop product piracy. Joint ventures involve partnering with local companies to manufacture and sell products, and may not directly address the issue of piracy. Therefore, the correct answer is A.

Question 10

Find the general statement about the country of origin (COO) effect listed below that is NOT true.

Accepted Answer

The answer of Find the general statement about the country...

Question 11

The need for direct customer interface in providing services means that service providers must often have ____________________.

Accepted Answer

Having a local presence is essential for service providers to be able to directly interact with customers and provide services that meet their needs. This could include having physical offices or stores in a particular location or having a strong online presence that caters to the specific region. A warranty, command of the local language, low profit expectation, or inside government contact may also be valuable, but having a local presence is the most critical factor in establishing direct customer interface.

Question 12

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise, this would be an example of which of the following
Strategic options available to international marketers trying to stop product piracy?

Accepted Answer

This is an example of communication options, as it involves informing and educating consumers about the negative impacts of purchasing counterfeit goods.

Question 13

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis. Product lines can be categorized by all the following
Ways EXCEPT:

Accepted Answer

The options listed are all valid ways to categorize product lines, but the question asks for the one that is NOT a valid way, which is B - cultural products. Cultural products are not typically used as a way to analyze a country's product portfolio based on sales turnover.

Question 14

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product has most of its sales during limited
Times during the year.

Accepted Answer

A seasonal product is one that experiences most of its sales during limited times during the year, such as holiday decorations or summer clothing.

Question 15

All of the following statements about the country of origin effect (COO) are true EXCEPT:

Accepted Answer

The answer of All of the following statements about the...

Question 16

The "Made In" label as an important source of assessing the value of a product is an example of:

Accepted Answer

The "Made In" label as an important source of assessing the value of a product is an example of the country of origin (COO) effect. This refers to the fact that consumers often associate certain countries with specific product characteristics and attributes, and use this information to make purchasing decisions. Therefore, a product's country of origin can have a significant impact on its perceived quality, value, and overall appeal.

Question 17

LVMH, the owner of wide variety of upscale liquor brands, redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews.
This would be an example of which of the following strategic options in product
Piracy:

Accepted Answer

The redesign of the bottles is a product policy option, meaning LVMH is taking action to modify their products to deter piracy. Lobbying activities and legal action would involve external parties or government involvement, while hybrid options and communication options are not relevant in this scenario.

Question 18

Regarding opportunities in the global service industries, some of the _________ rules have been extended to the international services trade under the new WTO regime.

Accepted Answer

GATT, which was replaced by the World Trade Organization (WTO), is the international agreement that regulates trade in goods between countries. However, under the new WTO regime, some of the rules have been extended to the international services trade, which includes services such as finance, telecommunications, transportation, and professional services. Therefore, the correct answer is D) GATT.

Question 19

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products. This would be an example of which of the
Following strategic options in product piracy:

Accepted Answer

The strategy chosen by Yamaha is a product policy option, as it involves the development of new motorcycle models at a similar price as fake products to compete with counterfeiters in the market. This approach aims to provide customers with a genuine product at a comparable price and to reduce the demand for fake products, thereby minimizing the profitability of counterfeiters. Other strategic options such as joint ventures, lobbying activities, legal action, and communication options may also be employed to combat product piracy, but in this case, the chosen strategy is a product policy option.

Question 20

Pirated products tend to be of ______________ quality.

Accepted Answer

Pirated products are made without the proper licenses or authorizations, which often results in the use of cheaper and lower-quality materials. This means that pirated products are generally of poor quality compared to the original products.

Quiz 11: Global Product Policy Decisions Ii: Marketing Products and Services

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international Marketers trying to stop product piracy?

Brand piracy might cause which outcomes?

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the item represents the bulk of the subsidiary's Sales volume.

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers In the area of product piracy?

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product appeals to a small segment of the Population (which might grow in time) .

One of the major challenges faced by international marketers of services is:

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product is only a small portion of the Subsidiary's overall sales. These even might be "dead-weight" items.

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Find the general statement about the country of origin (COO) effect listed below that is NOT true.

The need for direct customer interface in providing services means that service providers must often have ____________________.

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise, this would be an example of which of the following Strategic options available to international marketers trying to stop product piracy?

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis. Product lines can be categorized by all the following Ways EXCEPT:

With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product has most of its sales during limited Times during the year.

All of the following statements about the country of origin effect (COO) are true EXCEPT:

The "Made In" label as an important source of assessing the value of a product is an example of:

LVMH, the owner of wide variety of upscale liquor brands, redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews. This would be an example of which of the following strategic options in product Piracy:

Regarding opportunities in the global service industries, some of the _________ rules have been extended to the international services trade under the new WTO regime.

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products. This would be an example of which of the Following strategic options in product piracy:

Pirated products tend to be of ______________ quality.