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Global Marketing Management Study Set 1
Quiz 9: Global Market Entry Strategies
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Question 41
Multiple Choice
Like licensing and franchising, nurturing a future competitor is one of the biggest dangers in ___________________.
Question 42
Multiple Choice
One of the problems with joint ventures is ________________ between partners. An example would be when one partner wants to stress reduction of political and Economic controls on decision-making and the other partner wants to accept Technology and capital but precludes foreign authority infringement on sovereignty And ideology.
Question 43
Multiple Choice
There are no magic ingredients to foster the stability of joint ventures, however, all of the following are good guidelines EXCEPT:
Question 44
Multiple Choice
When a multinational company chooses to invest in foreign markets with wholly owned subsidiaries, these subsidiaries may be acquisitions or _______________ Operations.
Question 45
Multiple Choice
With respect to joint ventures, the ________________ argument is illustrated by not only shared capital and risk but possible contributions brought in by the local Partner in land, raw materials, expertise on the local environment, and access to Local distribution networks.
Question 46
Multiple Choice
Nurturing a future competitor is the biggest danger in ___________________.
Question 47
Multiple Choice
In ____________________, the company arranges with a local manufacturer to manufacture parts of the product or even the entire product. The marketing of the Product, however, is still the responsibility of the international firm.
Question 48
Multiple Choice
Benefits of licensing include:
Question 49
Multiple Choice
Wholly owned subsidiaries give MNCs _______________ of their operations.
Question 50
Multiple Choice
One of the most popular entry modes in the international marketplace for service firms is:
Question 51
Multiple Choice
A major advantage of joint ventures, as compared to lesser forms of resource commitment such as licensing, is:
Question 52
Multiple Choice
_____________________ come about when multinational companies prefer to enter new markets with 100 percent ownership.
Question 53
Multiple Choice
According to the textbook, in franchising, companies can capitalize on a _______________________________.
Question 54
Multiple Choice
Lack of trust and mutual conflicts can often turn ______________ into partnerships doomed to failure.
Question 55
Multiple Choice
With a __________________, the foreign company agrees to share equity and other resources with other partners to establish a new entity in the target country.
Question 56
Multiple Choice
One of the most popular franchise plans used in international marketing is ____________________ where the franchiser gives the franchise to a local Entrepreneur who in turn sells local franchises within a territory.