Question 1

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer to act as individuals rather than
Group members.

Accepted Answer

The concept being described is individualism, which is one of the five dimensions in Hofstede's cultural classification scheme. The other dimensions include power distance, uncertainty avoidance, masculinity, and long-termism.

Question 2

___________________ developed a highly useful cultural classification scheme.

Accepted Answer

Geert Hofstede developed the famous cultural classification scheme known as the Hofstede's Cultural Dimensions Theory. This theory identifies and measures different cultural values, attitudes and behaviour of people from different cultures, which can be useful for international businesses and cross-cultural communication.

Question 3

______________ systems tend to be deeply rooted and are found to be intrinsic to a person's identity and inner self.

Accepted Answer

Values are beliefs and attitudes that are deeply held by a person and often shape their identity and world view. Family, school and college can certainly influence a person's values, but they are not necessarily intrinsic to one's identity and inner self in the same way that values are. Personality is also a factor in shaping a person's values, but it is not a system in the same sense as the other options.

Question 4

Which of the following is NOT one of Hofstede's cultural classification dimensions?

Accepted Answer

Hofstede's cultural classification dimensions include power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. Romanticism is not a dimension used by Hofstede to classify cultures.

Question 5

An example of a high power distance country would be:

Accepted Answer

Mexico is an example of a high power distance country because there is a strong emphasis on hierarchy and authority. Social and economic inequality is pronounced and there is a high level of deference and respect for those in positions of power.

Question 6

Local attitudes toward foreign cultures will drive the product ___________________________.

Accepted Answer

The answer of Local attitudes toward foreign cultures will drive...

Question 7

Two facets of education matter to international marketers. They are the _________________________ of education.

Accepted Answer

The two facets of education that matter to international marketers are the level and quality of education. The level of education refers to the degree level (e.g. undergraduate, graduate) while quality refers to the reputation and prestige of the educational institution. These factors are important in determining the viability of a country or market for international education marketing.

Question 8

____________________ shape(s) people's norms and standards. In addition, people's attitudes towards objects and behavioral codes are also influenced.

Accepted Answer

Value systems are the beliefs and principles that shape individuals' attitudes and behaviors. They influence what people consider important and desirable, and guide their decisions and actions. As such, value systems play a significant role in shaping norms and standards, as well as attitudes towards objects and behaviors. Cultural philosophy (B) refers to the overall worldview and beliefs that shape a society, but it may not directly influence individuals' attitudes and norms. Reference groups (C) are the people with whom individuals compare themselves, but they do not necessarily shape their core values and beliefs. Family extension (D) might influence an individual's norms and standards in a specific family, but it is not a general concept that applies to all societies. Government involvement (E) may have an impact on norms and standards through laws and regulations, but it is not a value system that shapes individuals' attitudes and behaviors.

Question 9

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Accepted Answer

The statement "What is left unsaid is as important as what is said" is characteristic of high context cultures, where subtle and indirect communication is valued and often requires a deep understanding of social context and relationships.

Question 10

____________ is a high-context culture.

Accepted Answer

China is known for being a high-context culture, meaning that communication relies heavily on nonverbal cues, shared experiences, and implicit understanding. This is in contrast to low-context cultures like the United States and Germany, where communication is more direct and explicit. Ireland and Italy are also considered more high-context than the United States, but not to the extent of China.

Question 11

In many countries, goods with _______________ roots are strongly valued.

Accepted Answer

The answer of In many countries, goods with _______________ roots...

Question 12

An example of a high uncertainty avoidance country would be:

Accepted Answer

The answer of An example of a high uncertainty avoidance...

Question 13

In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________
Cultures, and vice versa.

Accepted Answer

Campaigns developed with a high-context culture in mind rely heavily on implicit communication, nonverbal cues, and shared cultural background. In contrast, low-context cultures rely more on explicit communication and less on shared cultural assumptions. Therefore, campaigns developed for high-context cultures are likely to be less effective in low-context cultures, where explicit communication is valued more.

Question 14

In terms of culture, the Walloons in French-speaking _______________have much more in common with the French than with the Flemish of Northern ____________.

Accepted Answer

The sentence explicitly mentions Walloons, which are a French-speaking community located in Belgium. Therefore, the only valid option is D, which corresponds to Belgium. The sentence states that Walloons have more in common with the French than with the Flemish, which indicates that there are cultural differences between these groups despite all of them being located in Belgium.

Question 15

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer structured situations with clear
Rules over unstructured ones.

Accepted Answer

Hofstede's cultural classification scheme identifies uncertainty avoidance as the extent to which people prefer structured situations with clear rules over unstructured ones. This means that cultures with a high score in uncertainty avoidance tend to have many laws, rules, and regulations, and people in these cultures are likely to feel uncomfortable with ambiguous situations.

Question 16

The anthropologist Edwards Hall makes a distinction between so-called ____________________________.

Accepted Answer

The anthropologist Edwards Hall makes a distinction between high-context and low-context cultures.

Question 17

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different
Markets.

Accepted Answer

Cultural classifications help marketing managers understand the similarities and differences in consumer behavior across different markets, allowing them to identify potential overlaps in marketing strategies.

Question 18

With respect to Hofstede's cultural classification scheme, ______________ refers to the degree of inequality which people of a country view acceptable.

Accepted Answer

Power distance refers to the degree of inequality which people of a country view acceptable. This dimension measures how much a culture values and respects authority, and how willing individuals are to submit to it.

Question 19

Geert Hofstede's cultural classification scheme was based on a large-scale research project which used 60 ________________ subsidiaries worldwide.

Accepted Answer

Geert Hofstede's cultural classification scheme was based on a large-scale research project conducted by IBM, which used their subsidiaries across the world as a sample.

Question 20

Research indicates that there is a greater preference for luxury goods in _________________ cultures than in other forms.

Accepted Answer

According to Hofstede's cultural dimensions theory, cultures with a high level of masculinity tend to place a higher value on material success, assertiveness, and achievement. This can lead to a greater preference for luxury goods as a symbol of success and status.

Quiz 4: Global Cultural Environment and Buying Behavior

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer to act as individuals rather than Group members.