Global marketers typically take domestic products as they are and sell it to international customers.
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Q4: The extent of a company's in-country presence
Q5: The greater the distance between the product
Q6: Licensees can become direct competitors to licensors.
Q7: In capital-intensive industries, wage levels are often
Q8: A domestic company can go global simply
Q10: Before doing any business internationally, a company
Q11: Advanced global companies generally pursue cheap labor
Q12: When a country's currency fluctuates drastically, a
Q13: The costs of maintaining a global staff
Q14: Most companies handle export operations in-house.
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