The extent of a company's in-country presence in a target market has no impact on perceived customer value.

Question

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A company's in-country presence in a target market can have a significant impact on perceived customer value. A strong in-country presence can signify commitment to the market, enable better customer service and support, and increase brand recognition and trust. On the other hand, a weak in-country presence can lead to perceptions of unresponsiveness or lack of understanding of local market needs.

The Extent of a Company's In-Country Presence in a Target