Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.
Correct Answer:
Verified
Q2: Ethnocentric companies are sometimes referred to as
Q3: A company's competitive advantage exists only in
Q4: Global marketing requires marketers to behave in
Q5: The old marketing concept focused on a
Q6: One difference between domestic marketing and global
Q7: Geocentric companies are based on a belief
Q8: Global companies view world regions as unique
Q9: Geocentric companies are integrated on a global
Q10: Marketing discipline varies from one region to
Q11: A regiocentric manager views the world outside
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