Customer satisfaction surveys are not very helpful in measuring business profitability.

Question

Quizplus · Accepted Answer

Customer satisfaction surveys are a valuable tool for measuring and potentially increasing business profitability, as they provide insights into customer preferences, experiences, and areas for improvement, which can lead to higher customer retention, loyalty, and positive word-of-mouth, all contributing to increased profitability.

Customer Satisfaction Surveys Are Not Very Helpful in Measuring Business