Question 1

The concept of a geographic information system and data visualization dates back to the 1800s.

Accepted Answer

The concept of a geographic information system (GIS) and data visualization can be traced back to the 1800s, notably with the work of Charles Picquet and John Snow. Picquet used color-coded maps to visualize cholera deaths in Paris in 1832, and Snow famously used a dot map in 1854 to identify the source of a cholera outbreak in London, which are early examples of applying geographic and data visualization techniques to solve problems.

Question 2

In an executive information system,information is presented in forms tailored to the job requirements of the executives using the system.

Accepted Answer

False

Question 3

If customers who purchase item A are already likely to purchase item B,then they'll be even more likely to buy item B if it is in a display just outside the aisle that holds item

Accepted Answer

This is known as "adjacency" or "proximity" marketing, where related products are placed close to each other to encourage cross-selling. Customers who are already interested in item A are more likely to notice and consider item B if it is displayed nearby.

Question 4

DSS software typically contains built-in analytical modeling routines and also enables you to build your own models.

Accepted Answer

DSS software allows users to perform analytical modeling using pre-built routines as well as providing tools to create their own models.

Question 5

According to the textbook case,AMR Research only uses dashboards for financial research.

Accepted Answer

The textbook case states that AMR Research uses dashboards for more than just financial research, including supply chain visibility and supplier performance.

Question 6

Most business decision situations are either structured or unstructured.

Accepted Answer

The answer of Most business decision situations are either structured...

Question 7

Operational databases are maintained by transaction processing systems.

Accepted Answer

This statement is true. Operational databases are the databases that store information related to day-to-day operations of an organization, and they are maintained by transaction processing systems. These systems are designed to handle large volumes of transactions and ensure the integrity and consistency of the data in the database. Examples of operational databases include inventory management systems, customer relationship management systems, and human resource management systems.

Question 8

Management information systems provide ad hoc,flexible,and adaptable reports.

Accepted Answer

The answer of Management information systems provide ad hoc,flexible,and adaptable...

Question 9

DSS systems are designed to be ad hoc,quick-response systems that are initiated and controlled by business decision makers.

Accepted Answer

DSS systems are designed to provide quick answers to specific business problems and can be initiated and managed by business decision makers themselves, without the need for IT support.

Question 10

Executive information systems are becoming so widely used by non-executives that they are sometimes humorously called "easy information systems."

Accepted Answer

Executive information systems are designed for use by top-level executives, not non-executives. They are not humorously called "easy information systems."

Question 11

The main purpose of data mining is to provide decision support to managers and business professionals through a process referred to as information mining.

Accepted Answer

The main purpose of data mining is to discover patterns and knowledge from large amounts of data, not just to provide decision support through information mining. Information mining is not a commonly used term in this context.

Question 12

New information technologies and networked PC versions of DSS software have made decision support available to lower levels of management,non-managerial individuals,and self-directed teams.

Accepted Answer

This statement is true. New information technologies and networked PC versions of DSS software have expanded the availability of decision support to lower levels of management, non-managerial individuals, and self-directed teams. This is due to the accessibility and ease of use of these technologies, which have lowered the barriers to entry for decision support systems.

Question 13

According to the textbook case,an NBA team has been using a data analytics application to set ticket prices.

Accepted Answer

The textbook case mentions that the NBA team uses data analytics to set ticket prices.

Question 14

Push reporting reduces information overload,instead of overwhelming decision makers with periodic,detailed reports of business activity.

Accepted Answer

The answer of Push reporting reduces information overload,instead of overwhelming...

Question 15

A new Web-based management tool known as a windshield displays critical information in an easy-to-read graphic format.

Accepted Answer

The term "windshield" does not specifically refer to a web-based management tool for displaying critical information in graphic format. The concept described is more commonly associated with dashboards in management information systems.

Question 16

Electronic spreadsheet packages provide some of the same model building offered by more powerful DSS software.

Accepted Answer

Electronic spreadsheet packages allow users to create models by using formulas and functions, which are similar to the modeling capabilities provided by DSS software. However, DSS software is more powerful and provides additional features such as optimization, data mining, and predictive analysis.

Question 17

Decision makers at the strategic management level often look to management information systems to provide them with summarized,ad hoc,and unscheduled reports,forecasts,and external intelligence to support their more unstructured planning and policymaking responsibilities.

Accepted Answer

The answer of Decision makers at the strategic management level...

Question 18

Decision support systems were the original type of information system developed to support managerial decision making.

Accepted Answer

Decision support systems were not the original type of information system developed; earlier systems focused on processing transactions and managing records before evolving to support managerial decision making.

Question 19

Even information that is outdated,inaccurate,or hard to understand has meaning,usefulness,and value.

Accepted Answer

The answer of Even information that is outdated,inaccurate,or hard to...

Question 20

When using DSS software,managers usually request pre-specified information from the application.

Accepted Answer

Managers using DSS software often request ad-hoc or customized information based on their specific needs rather than pre-specified information.

Quiz 9: Customer Relationship Management and Business Intelligence