An on-line household goods retailer plans to start selling food items,including nearly 15,000 non-refrigerated items.This is an example of which type of innovation?

Question

Quizplus · Accepted Answer

This is an example of business model innovation because the retailer is expanding its product offerings to include a new category (food items), which changes the way it operates and potentially reaches new markets or customers.

An On-Line Household Goods Retailer Plans to Start Selling Food