Change agents who use the rational persuasion change strategy believe that people are guided by reason in their actions and decision making, and they use information and facts to communicate the desirability of change.

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Change agents who use rational persuasion strategy rely on logical arguments, facts and information to convince people to change. They assume that people are rational thinkers who will change their behavior if presented with compelling reasons to do so.

Change Agents Who Use the Rational Persuasion Change Strategy Believe