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Management Study Set 24
Quiz 4: Environment, Innovation, and Sustainability
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Question 21
True/False
Within the context of Gary Hamel's "wheel of innovation," scaling concerns testing ideas in concept; discussing them with peers, customers, clients, or technical experts; and building initial models, prototypes, or samples.
Question 22
True/False
Highly innovative organizations have top managers who understand the innovation process, tolerate criticism and differences of opinion, take all possible steps to keep goals clear, and maintain the pressure to succeed.
Question 23
True/False
The concept of reverse innovation got its start as global firms moved away from viewing innovation as a "home market" activity that creates new products and services for distribution to "foreign markets."