Sports International manufactures and distributes clothing, sporting equipment, and protective sports gear worldwide. They are departmentalized by products sold to serious athletes, products sold to "weekend" athletes and products sold to sports teams. Which approach to departmentalization does the company follow?

Question

Quizplus · Accepted Answer

Customer divisions are those built around groups of customers such as serious athletes, "weekend" athletes, and sports teams.

Sports International Manufactures and Distributes Clothing, Sporting Equipment, and Protective