With regard to the go-to-market strategy component of the venture concept reality check, which of the following is an important aspect of this investigation?
A) To determine if target customers agree with the intended channel strategy
B) To determine where target customers get their information about products/services like yours
C) Both A and B
D) Neither A nor B

Question

Quizplus · Accepted Answer

Both A and B are important aspects of investigating the go-to-market strategy. It is important to determine if the intended channel strategy aligns with the preferences of target customers and to understand where target customers are likely to find information about products/services like yours. This information can help inform decisions about marketing and distribution channels.

With Regard to the Go-To-Market Strategy Component of the Venture