How can you gauge target customer purchase intent during the venture concept reality check?
A) Simply by asking if the target customer likes the concept
B) Simply by asking if the target customer is dissatisfied with existing alternatives
C) Simply by asking if the target customer is likely and/or very likely to purchase your presented concept
D) You cannot gauge the purchase intent with any of the above methods

Question

Quizplus · Accepted Answer

The best way to gauge target customer purchase intent is by asking if they are likely and/or very likely to purchase the presented concept. This provides direct insight into whether or not the target customer would be willing to buy the product or service, and can help determine the viability of the venture. Simply asking if the target customer likes the concept or if they are dissatisfied with existing alternatives may provide some information, but does not directly address the purchase intent. Therefore, option C is the most effective approach.

How Can You Gauge Target Customer Purchase Intent During the Venture