Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?
A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
B) The concept was not demonstrated or communicated effectively to the target customer
C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
D) All of the above could lead to this gap

Question

Quizplus · Accepted Answer

All of the reasons listed could lead to a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services. The concept may have been overhyped or poorly communicated, or the venture may have failed to execute effectively in the marketplace in terms of packaging and merchandising. All of these factors could contribute to a disconnect between the initial receptivity and actual sales.

Why Might You Find a Gap Between Target Customers' Receptivity