What is one of the big assumptions one makes when projecting revenue for the venture concept?
A) Assuming those who make an initial purchase will continue to be repeat purchasers
B) Assuming customers currently satisfied with existing alternatives will switch to your offering
C) Assuming those who make an initial purchase will not continue to be repeat purchasers
D) None of the above

Question

Quizplus · Accepted Answer

Assuming that those who make an initial purchase will continue to be repeat purchasers is one of the big assumptions made when projecting revenue for a venture concept. This assumes that customers will be satisfied with the product or service and will continue to purchase it over time, leading to a recurring revenue stream for the business.

What Is One of the Big Assumptions One Makes When