Question 1

Brian,an industrial equipment sales rep,purchases a quick snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home when he stops to buy gas.Brian probably does the majority of this shopping at a

Accepted Answer

Brian's shopping habits suggest that he mainly purchases items when he is already out and about, rather than making specific trips to larger supermarkets or warehouse clubs. Convenience stores would be the most likely place for him to make these quick purchases while on the go.

Question 2

If a manufacturer had a full range of products,in a number of different container sizes,which kind of store would the company be least likely to choose as a retailing partner?

Accepted Answer

Convenience stores typically have limited physical space, and they tend to focus on fast-moving items with high turnover rates. A full range of products in multiple container sizes would require a significant amount of shelf space, which may not be practical for convenience stores to accommodate. Therefore, a manufacturer with such a product range would be least likely to choose convenience stores as a retailing partner.

Question 3

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Accepted Answer

Emphasizing fresh, locally sourced perishables can differentiate the business from other retailers and attract customers looking for quality, healthy options. It can also capitalize on the trend of consumers wanting to know where their food comes from and supporting local businesses.

Question 4

Compared to conventional supermarkets,warehouse clubs have

Accepted Answer

Warehouse clubs often have a lower level of service compared to conventional supermarkets.

Question 5

If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through

Accepted Answer

Specialty stores focus on specific product categories and cater to niche market segments. If the marketing mix for the product also focuses on specific market segments, then specialty stores would be the best choice for selling the product. Department stores, category specialist stores, extreme value retailers, and convenience stores may have a wider range of products and customers, which may not align with the targeted market segments for the product.

Question 6

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

Accepted Answer

Convenience stores are offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services to combat competitive pressures. Warehouse clubs, supercenters, department stores, and extreme value retailers may offer some of these strategies, but convenience stores are specifically mentioned in the sentence.

Question 7

As a type of retailer,category specialists are fierce competitors using

Accepted Answer

Category specialists differentiate themselves by offering a complete assortment of products in a specific category, typically at lower prices. This allows them to become the go-to retailer for customers shopping for that specific category of products.

Question 8

A(n)__________ distribution intensity helps a seller maintain a particular image and control the flow of merchandise into an area.

Accepted Answer

A selective distribution intensity allows a seller to carefully choose which retailers or channels they want to distribute their merchandise through. This allows the seller to maintain a particular image for their brand and control the flow of merchandise into specific areas. Intensive distribution would involve distributing the merchandise through as many channels as possible, while widespread distribution would involve distributing the merchandise over a large geographic area. Collective and variable distribution intensities are not commonly used terms in marketing.

Question 9

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

Full-line discount, category specialist, and specialty stores all fall under the general merchandise category of retailers, which includes a diverse range of products such as clothing, electronics, home goods, and more. These retailers typically offer a wide variety of products at competitive prices, but may not have a specific focus or expertise in any one area.

Question 10

If you're a manufacturer,and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections,you'd most likely choose

Accepted Answer

A specialty store would be the best choice because it has a narrow but deep selection of merchandise and sales associates to assist customers which would provide a great opportunity to showcase the product. Category specialists may have a deep selection but may not have sales associates to help customers whereas department stores may have a broad selection which may not give enough attention to the showcased product. Extreme value retailers and warehouse clubs may not be the best fit as they typically do not offer the level of personal attention that sales associates in specialty stores do.

Question 11

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Accepted Answer

Full-line discount stores offer a wide range of merchandise at low prices and may provide limited services, such as basic maintenance or installation. Convenience stores offer a more limited selection of products and specialize in quick and convenient purchases. Home improvement stores and category specialists focus on specific categories of products, such as hardware or sporting goods. Department stores offer a variety of products, but typically at higher prices and with more extensive services.

Question 12

Of the following retailers,the best example of a category killer is

Accepted Answer

Staples is the best example of a category killer because it specializes in office products and dominates its category by having a wide selection of items, low prices, and strong brand recognition. Staples is known for providing everything an office might need, from paper and pens to computers and chairs, and has a reputation for being the go-to store for office supplies.

Question 13

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Accepted Answer

The answer of Which of the following represents the best...

Question 14

__________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory,offering limited assortments of household goods and groceries,as well as health and beauty aids.

Accepted Answer

Extreme value retailers differentiate themselves from other retailers by offering limited assortments of household goods and groceries, as well as health and beauty aids. They also reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory. Examples of extreme value retailers include Dollar General, Family Dollar, and Dollar Tree.

Question 15

If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.

Accepted Answer

Selective distribution would be the logical choice as it allows the manufacturer to have some control over distribution while still reaching a wider audience than with exclusive distribution. With selective distribution, the manufacturer can carefully select which intermediaries they want to work with and where they want to sell their products, similar to exclusive distribution, but on a more flexible scale. This approach enables the manufacturer to maintain some level of control while still having a broader reach than with intensive distribution.

Question 16

If you walk into a(n)__________,you will likely find a broad variety of merchandise,deep assortment,and customer service,with everything divided into what appears to be a collection of specialty shops.

Accepted Answer

The characteristics mentioned in the statement point towards a department store, where there is a wide range of products, different "departments" or "specialty shops" for each category of products, and a focus on customer service. Off-price retailers and discount stores may offer a broad variety of merchandise, but they often have a limited selection of brands or products. Specialty stores and category specialists focus on specific product categories rather than offering a wide range of merchandise.

Question 17

Supercenters are large stores that combine a supermarket with a full-line discount store._______ dominates this category with the vast majority of supercenters in the United States.

Accepted Answer

Walmart dominates the supercenter category with over 3,000 supercenters in the United States.

Question 18

__________ are combating competitive pressures by increasing the amount of exclusive and private-label merchandise they sell,and expanding their online presence.

Accepted Answer

The answer of __________ are combating competitive pressures by increasing...

Question 19

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Accepted Answer

Extreme value retailers offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Question 20

Kohl's,JCPenney,and Bloomingdales are examples of

Accepted Answer

Kohl's, JCPenney, and Bloomingdales are all examples of department stores, which offer a wide range of products and typically sell higher-end merchandise.

Quiz 17: Retailing and Multichannel Marketing