Question 1

Before going on his first business trip to China,Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.
A) reference group
B) situational
C) cultural
D) cognitive
E) evoked

Accepted Answer

Brad is seeking advice on customs and values common among the Chinese businesspeople, indicating that he wants to avoid cultural blunders.

Question 2

The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.
A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological / safety; esteem / self-actualization
E) habitual; extended

Accepted Answer

The two types of buying decisions that the consumer's level of involvement can lead to are extended problem solving and limited problem solving. Extended problem solving occurs when consumers are highly involved in the purchase decision and spend a lot of time and effort gathering information, evaluating options, and making a decision. Limited problem solving occurs when consumers are less involved in the purchase decision and spend less time and effort making a decision.

Question 3

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.
A) reference groups
B) internal loci of control
C) cultural icons
D) cognitive parameters
E) evoked images

Accepted Answer

Hollywood movie stars who buy electric and hybrid vehicles can be seen as a reference group - a group of people who serve as a benchmark for others and influence their behavior. As influential figures, they can shape others' beliefs, attitudes, and behaviors regarding eco-friendliness and sustainability.

Question 4

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is
A) a functional need.
B) lifestyle.
C) his universal set.
D) learned behavior.
E) his evoked set.

Accepted Answer

Patrick's motivation for buying the boots is based on his desire to project a certain image or lifestyle, rather than a practical need.

Question 5

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.
A) psychological risk
B) external social environment
C) physiological need
D) cognitive need
E) evoked set

Accepted Answer

The influences mentioned (family, peers, and religious education) are all external social environment influences on Jennifer's spending decisions.

Question 6

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.
A) An external locus of control
B) High involvement
C) Low involvement
D) Differential content
E) Internet advertising

Accepted Answer

High involvement refers to situations where consumers have a personal stake in the outcome of the purchase decision, or when the product is perceived as important or risky. In such situations, consumers are more likely to pay attention to the message, process it more deeply, and form strong attitudes and purchase intentions. This is in contrast to low involvement situations where consumers may not pay close attention to the message and may not process it deeply.

Question 7

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)__________ and influence consumers.
A) reference group
B) risk avoider
C) cultural determinant
D) cognitive learning experiment
E) evoked set

Accepted Answer

A reference group is a group that serves as a point of reference in forming a person's attitudes, values, beliefs, and behaviors. In this case, the young attractive people hired by beverage firms serve as a reference group that influences consumers to try the company's latest product offering.

Question 8

Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in
A) low-involvement decision making.
B) extended problem solving.
C) habitual decision making.
D) prepurchase dissonance.
E) limited problem solving.

Accepted Answer

The situation described involves a high level of involvement, risk, and expense, indicating that Thanh is likely engaging in extended problem solving.

Question 9

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.
A) reference group
B) situational
C) cognitive
D) cultural
E) evoked

Accepted Answer

Caroline is encountering differences in values and beliefs that are deeply ingrained in the culture of the region she currently works in. Therefore, the most appropriate term to describe these differences is cultural. The other options do not accurately reflect the nature of the differences Caroline is experiencing.

Question 10

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.
A) shopping
B) social
C) theoretical
D) temporal
E) physical

Accepted Answer

The answer of Many states have laws regulating the prices...

Question 11

Brenda was planning a small dinner party,and had gone to a new specialty food store with coupons she'd found in the food section of the paper.At the store she also found a "buy one,get one free" deal,and a gift offered with the purchase of a particular dessert.She altered the menu as a result of the __________ and ended up spending less than she'd planned.
A) in-store demonstrations
B) packaging
C) in-store promotion
D) product placement
E) store atmosphere

Accepted Answer

Brenda altered her menu as a result of the in-store promotion, which offered her a "buy one, get one free" deal and a gift with the purchase of a particular dessert. This allowed her to spend less than she had planned.

Question 12

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.
A) situational
B) psychological
C) shopping
D) interpersonal
E) economic

Accepted Answer

Situational factors refer to external circumstances such as weather, time, or location that can influence a consumer's decision-making process. In this case, the rainy weather situation directly influences the consumer's need for an umbrella and therefore drives sales of umbrellas.

Question 13

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its
A) reference group.
B) family.
C) culture.
D) cognitive frame.
E) evoked set.

Accepted Answer

Culture refers to the shared meanings, beliefs, morals, values, and customs of a group of people. It encompasses a variety of aspects such as language, religion, cuisine, social habits, music and arts, and daily life practices.

Question 14

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.
A) Situational
B) Extended habitual
C) Postpurchase dissonance
D) Interpersonal
E) Economic

Accepted Answer

Situational factors refer to external factors that can influence a consumer's purchase decision, such as the purchase situation, the environment, time pressure, and the availability of alternatives. These factors can often override or influence psychological and social issues, which may otherwise play a larger role in the decision-making process. Therefore, situational factors are important to consider when analyzing consumer behavior and understanding why certain products or services are purchased in specific situations.

Question 15

Limited problem solving usually relies on
A) past experience more than on external information.
B) situational stimuli and attitudes.
C) external searches for information.
D) financial analysis of performance risk.
E) evaluation of the universal set.

Accepted Answer

Limited problem solving often relies on past experiences rather than extensive external information searching. This approach is typically used for decisions that are not considered highly significant and where the individual feels that their past experiences provide sufficient guidance.

Question 16

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.
A) shopping
B) social
C) theoretical
D) external
E) temporal

Accepted Answer

The answer of There is a saying "Never go to...

Question 17

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.
A) interpersonal
B) extended habitual
C) postpurchase dissonance
D) store atmosphere
E) social

Accepted Answer

Store atmosphere, including lighting and layout, can have a significant impact on consumers' perceptions of a store and their willingness to purchase. Choosing the right colors and layout can create a welcoming and pleasant shopping experience, while poor lighting or cluttered displays can turn consumers away. The other options listed are not directly related to store design and atmosphere.

Question 18

Natalie and her fiancé Dow are planning their wedding.She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating.Natalie would like to have an informal ceremony on the beach,since that type of wedding has become popular with her friends.Furthermore,Dow is from Thailand and would like to have a monk officiate.Natalie and Dow's wedding decisions are most influenced by
A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological profit.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

Accepted Answer

Natalie and Dow's wedding decisions are mainly influenced by their family (Natalie's mother's preference for a traditional church wedding), reference groups (Natalie's friends' preference for an informal beach wedding), and culture (Dow's preference for a monk to officiate the wedding, which is a common practice in Thailand).

Question 19

A consumer's external social environment includes
A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological needs.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

Accepted Answer

The consumer's external social environment includes family, reference groups, and culture. These factors can influence the consumer's attitudes, values, beliefs, and behaviors when making purchasing decisions. Impulse, habitual, and limited problem-solving processes are types of decision-making processes. Functional and psychological needs are internal factors that drive consumer behavior. Universal, retrieval, and evoked sets are types of memory processes. Cognitive, affective, and behavioral environments are internal processes that affect consumer behavior.

Question 20

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of
A) learning.
B) decision rules.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Accepted Answer

The success story is attributed to in-store demonstrations as Steve was able to sample and taste the products before making a decision to purchase. The other options such as learning, decision rules, social factors, and advertisements may have played a role in his decision-making, but the key factor in this particular situation was the in-store demonstrations.

Quiz 6: Consumer Behavior

Before going on his first business trip to China,Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.

The consumer's level of involvement can lead to two types of buying decisions: and .

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n) __________ and influence consumers.

Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.

Limited problem solving usually relies on

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.

A consumer's external social environment includes