Question 1

The first "latchkey" children belong to which generational cohort?

Accepted Answer

The term "Latchkey children" was first used in the 1940s and 1950s, referring to children who would return home from school to an empty house because their parents were at work. This definition fits with Generation X, who were born between the early 1960s to the early 1980s.

Question 2

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Accepted Answer

The macroenvironment consists of external factors beyond the control of the firm such as economic, demographic, technological, political/legal, and socio-cultural forces. In contrast, the immediate marketing environment includes factors that are closer to the firm and can be influenced and controlled to a certain extent, such as customers, competitors, suppliers, distributors, and the public.

Question 3

When studying culture,the challenge for marketers is to determine whether culture

Accepted Answer

When studying culture, marketers need to identify which group of people shares similar behaviours, beliefs, values and desires in order to effectively target them with their products or services. Culture can help marketers understand the needs and wants of a specific group, and whether or not their products might be of interest to that group.

Question 4

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Accepted Answer

Marketers need to determine whether a group's culture can be used as a relevant identifier for a particular target group. This can help in creating targeted marketing campaigns that resonate with the cultural values and beliefs of the group. Understanding cultural differences and similarities is crucial to developing successful marketing strategies in a multicultural society like the United States.

Question 5

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Accepted Answer

Political candidates appeal to the different beliefs and values of groups of potential voters in different regions of the country, which is known as regional culture.

Question 6

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

The answer of Generational cohorts are groups of people of...

Question 7

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Accepted Answer

Corporate partners are firms that work together with the focal firm to provide goods and services to consumers through a collaborative relationship. Cultural cohorts refer to groups of consumers who share similar cultural backgrounds or lifestyles. Cartels are associations of independent firms that coordinate production and pricing decisions to maximize joint profits. Cooperatives are businesses owned and operated by their members who share in the profits and benefits. Customers are individuals or organizations that purchase goods and services from the focal firm.

Question 8

According to your text,the wealthiest 1 percent of the population controls approximately what percentage of Americans' total net worth?

Accepted Answer

The wealthiest 1 percent of the population controls approximately 34.6 percent of Americans' total net worth, reflecting significant wealth inequality.

Question 9

Typical demographic data include all of the following except

Accepted Answer

Language differences are not considered a typical demographic data point, as they are more related to language proficiency or preference rather than inherent characteristics such as gender, income, race, or education.

Question 10

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's

Accepted Answer

Insight Guides educate travelers about a country's culture, including their beliefs, values, and customs. Therefore, option E is the correct choice. The other options (social concerns, political parties, demographics, and generational cohorts) are not the main focus of Insight Guides.

Question 11

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

Accepted Answer

The shared meanings, beliefs, morals, values, and customs of a group of people are the foundation of their culture.

Question 12

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products,due to

Accepted Answer

Different demographics are more likely to tune in to and be interested in certain types of programming, and advertisers use that data to target their ads. For example, the World Series generally attracts male viewers who are more likely to be interested in cars and beer, whereas the Academy Awards attracts a more diverse audience interested in fashion and beauty products.

Question 13

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

Accepted Answer

Baby Boomers are the generation born between 1946 and 1964, which means that the oldest members of this cohort are now eligible for Social Security. Generation X (born between 1965 and 1980), Generation Y or Millennials (born between 1981 and 1996), and Generation Z (born between 1997 and 2012) are all too young to be eligible for Social Security.

Question 14

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

Accepted Answer

Yellow Trucking is a corporate partner of Dan's Delicious Donuts, providing transportation services to ensure the stores have fresh stock.

Question 15

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

Accepted Answer

Generation Z, also known as the "digital natives," were born between the mid-1990s and the early 2010s, and have never known a world without electronics and digital technologies like social media. They are the most tech-savvy and mobile-focused generation, making social media an essential component of their daily lives.

Question 16

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

The use of different names for foot-long sandwiches in different regions reflects the impact of regional culture.

Question 17

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Accepted Answer

The widespread purchasing of American flags across all Walmart stores in the aftermath of 9/11 suggests a manifestation of country culture - a shared set of values, beliefs, and traditions that bound all Americans together in response to a national tragedy. The other options - regional culture, generational cohort characteristics, a red/blue marketing campaign, and the Walmart Effect - do not fully capture the collective response to the attacks in the same way.

Question 18

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Accepted Answer

Demographics are characteristics of a population, such as age, income, gender, and race. By comparing the demographic profile of a media outlet with the target audience, the marketer can determine if the media is a good fit for their advertising agenda. Country culture and regional culture are broader concepts that encompass more than just demographics, micromarketing measures typically involve analyzing individual consumer behavior, and scenario planning is a strategic planning tool that involves considering different possible future scenarios.

Question 19

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Accepted Answer

Language is the most important aspect to consider in this scenario, as the radio commercial designed for the U.S. market may not be suitable for the English market due to differences in language and dialect. Other aspects such as dress, symbols, demographics, and social trends can vary between the two countries, but are not as critical in determining the effectiveness of a radio commercial.

Question 20

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Accepted Answer

The shift of population from the Rust Belt to the Sun Belt is likely to reduce regional cultural differences as people from different regions mix and blend their cultures.

Quiz 5: Analyzing the Marketing Environment