Catherine Zeta-Jones has been picked as a spokesperson for T-Mobile wireless phone service.She was chosen because of her appeal to members of T-Mobile's target market.In terms of service promotion strategy,she will be considered a(n)_____ information source.

Question

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Catherine Zeta-Jones being picked as a spokesperson indicates that she will be a personal information source, as she will be using her own persona and influence to promote T-Mobile's service.

Catherine Zeta-Jones Has Been Picked as a Spokesperson for T-Mobile