_____ includes marketing activities conducted by individuals and organizations to achieve some goal other than normal business goals,such as profit,market share,or return on investment.

Question

Quizplus · Accepted Answer

Nonprofit organization marketing refers to marketing activities conducted by individuals or organizations to achieve goals other than normal business goals, such as raising awareness and funds for social causes. Cause-related sponsorship and social marketing can also support nonprofit marketing efforts, but they are not as comprehensive as nonprofit marketing, which covers all marketing activities in the organization. Marketing autonomy and service marketing are not relevant to this definition.

_____ Includes Marketing Activities Conducted by Individuals and Organizations to Achieve