Your firm,a maker of industrial parts,has never engaged in global marketing.You have just completed an examination of the firm's capabilities and the global environment in which it operates.Which of the following reasons might you employ to convince your boss to think globally?
A) To remain competitive domestically,the firm has to be competitive internationally.
B) A global vision enables managers to understand that customer and distribution networks operate worldwide.
C) The toughest domestic competition is increasingly coming from foreign competition.
D) Global marketing has become imperative for business because many marketing opportunities exist internationally.
E) All of these arguments can and should be offered to your boss.

Question

Quizplus · Accepted Answer

All of these arguments are valid reasons to convince the boss to think globally. The firm needs to be competitive internationally to remain competitive domestically, a global vision helps in understanding global customer and distribution networks, foreign competition is increasing, and there are many marketing opportunities internationally. Therefore, all of these arguments should be offered to the boss.

Your Firm,a Maker of Industrial Parts,has Never Engaged in Global