Global marketing standardization:
A) is becoming less popular with the large multinationals
B) encourages product,packaging,and advertising variations for each nation or local market
C) actually raises production costs
D) presumes markets throughout the world are becoming more alike
E) is more popular with consumer products rather than industrial goods

Question

Quizplus · Accepted Answer

Global marketing standardization presumes that markets throughout the world are becoming more alike, which allows for a consistent global marketing strategy. This strategy can help reduce production costs by using economies of scale and streamlining operations. However, it may require some adaptations to local cultures and regulations. While it may be more popular with consumer products, it can also be used for industrial goods.

Global Marketing Standardization