Question 1

A multicultural society is characterized by:

Accepted Answer

Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented.

Question 2

Carissa Ty designs and sells clothes for young working women.She has recently been told that unless she starts designing more to suit the style of the Gen Y market,she is likely to be in financial trouble soon.Why would someone tell her that?

Accepted Answer

Demographically,Gen Y-ers are an extremely large group of consumers. This means that they have significant purchasing power and ignoring their style preferences could result in a loss of sales and financial trouble for Carissa Ty. It's important for businesses to adapt to the preferences and needs of their target demographic in order to stay competitive and profitable.

Question 3

_____ are strongly attached to technology,tend to be skeptical consumers,and demand the latest fashion trends in record time.

Accepted Answer

Generation Yers, also known as Millennials, are known for their strong attachment to technology, their skepticism as consumers, and their desire for the latest fashion trends to be available quickly.

Question 4

Which of the following events has had a greater effect on marketing than any other social change?

Accepted Answer

The answer of Which of the following events has had...

Question 5

Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.Ruth has a:

Accepted Answer

Ruth's diverse needs and interests suggest that she has a component lifestyle, meaning she has multiple components to her lifestyle that influence her buying decisions. None of the other options fit as well, as they do not necessarily reflect a diverse range of interests and needs.

Question 6

The study of people's vital statistics,such as their ages,births,deaths,and locations,is called:

Accepted Answer

Demography is the study of people's vital statistics, including their ages, births, deaths, and locations. Cultural sociology is the study of cultural patterns and practices, psychometrics is the study of psychological measurement, ecology is the study of relationships between organisms and their environment, and ethnography is the study of cultural behavior and customs.

Question 7

Which of the following statements about Generation X is true?

Accepted Answer

The answer of Which of the following statements about Generation...

Question 8

A Southern town where all the residents are either African Americans or whites and who can trace their ancestors' arrivals in the community back at least four generations is an example of a:

Accepted Answer

A Southern town where all the residents are either African Americans or whites and who can trace their ancestors' arrivals in the community back at least four generations is an example of a multicultural society, where different cultural groups coexist within the same community. The other options (market aggregation, mass market, psychographic target market, metropolitan statistical area) do not accurately describe this scenario.

Question 9

The large group of people in the United States who were born between 1946 and 1964 are known as:

Accepted Answer

The term "baby boomers" typically refers to the large group of people born in the United States between 1946 and 1964.

Question 10

Keily Royale is opening a flamboyant decorating service in an affluent Sacramento neighborhood.Market research reveals that most of her customers are baby boomers with above-average incomes (because they are often dual-career couples).Royale appears to be aware of how this group cherishes:

Accepted Answer

The market research indicates that the target customers are baby boomers with above-average incomes who are often dual-career couples. In this case, it is likely that they value their homes and want to maintain a high level of style and luxury in their living spaces. Therefore, option C - their homes - is the best answer. While fashion and budgets may also be concerns for this demographic, the focus on affluent Sacramento neighborhoods suggests that the customers are willing to spend more money on high-end decor rather than being budget-conscious. Aging is not mentioned in the scenario and is therefore not a relevant consideration.

Question 11

Which of the following statements about Generation Y is true?

Accepted Answer

The answer of Which of the following statements about Generation...

Question 12

According to the text,older consumers in America:

Accepted Answer

The answer of According to the text,older consumers in America:
...

Question 13

You are a marketing consultant to a firm who would like to target members of Generation X.Your advice is for them to:

Accepted Answer

Generation X is known for being time-poor and valuing convenience and personalization. Therefore, developing a personal service that appeals to their busy lifestyle would be the most effective approach. Emphasizing freedom from work and commitment and avoiding materialistic possessions may not necessarily resonate with all members of this generation, while emphasizing the baby boom culture may not be relevant or relatable to them. Clearly stating that Generation X is the intended target may come across as forced and unauthentic in messaging.

Question 14

Many marketers have created enduring stereotypes about older adults.Which of the following statements most accurately describes older consumers?

Accepted Answer

While stereotypes suggest that older consumers are sick or ailing, sedentary, and do not buy fresh fruits and vegetables, research shows that these assumptions are not accurate. In fact, older consumers tend to spend money on maintaining what they have, such as their homes, and are active and engaged in their communities. They also tend to prioritize healthy lifestyles, including eating fresh fruits and vegetables.

Question 15

Field Entertainment was given the task of distilling 75 years of Disney Magic into a two-hour show.While the task was formidable,the company described the results as multi-generational (meaning that the newly created show appeals to children,parents,and grandparents).Field Entertainment relied heavily on _____ factors to develop a new show that would be appreciated by potential audiences.

Accepted Answer

The reference to "multi-generational" suggests that demographic factors were important in the development of the show, as it needed to appeal to a range of ages. The other options (technological, cultural, competitive, legal) do not seem as relevant to the stated goal of appealing to multiple generations.

Question 16

A furniture retailer that specializes in selling entire rooms of furniture has hired you to identify 25 geographic target markets that can be described as multicultural societies.What types of locations should you offer this firm?

Accepted Answer

Locations where all major ethnic groups are equally represented are likely to be multicultural societies, making them ideal target markets for the retailer.

Question 17

Which of the following is NOT a demographic characteristic of a population?

Accepted Answer

Demographic characteristics refer to measurable traits of a population, such as age, education, income, and birth rate. Values, on the other hand, refer to beliefs and attitudes held by individuals and may not be quantifiable or measurable. Therefore, C is not a demographic characteristic of a population.

Question 18

Consumers born between 1965 and 1978 form a group called:

Accepted Answer

Consumers born between 1965 and 1978 belong to a cohort known as Generation X.

Question 19

Zimmer Centralpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.It is particularly interested in controlling the market in the Southwestern United States,where a large aging population lives.Which external environmental element most directly influences its continued growth?

Accepted Answer

Demography refers to the study of population characteristics such as age, gender, race, and location. In this case, the aging population in the Southwestern United States is the demographic factor that would most directly influence Zimmer Centralpulse's continued growth in the region. As the population ages, there is likely to be an increase in the number of individuals requiring orthopedic surgeries, including hip and knee replacements, which would create a higher demand for the company's products and services.

Question 20

Early in the 21st century,girls between the ages of 8 and 15 were one of the growing markets for high-end shoe manufacturers.Now these young women girls are suffering with grown-up foot problems that once only affected women over 50.These young women who now are experiencing problems because they wanted to be fashionable when they were much younger are members of:

Accepted Answer

The young women mentioned in the passage would most likely belong to Generation Y, also known as Millennials. They were born between the early 1980s and the mid-1990s, which would make them between 25 and 40 years old in the early 21st century when the market for high-end shoes aimed at young girls was growing. The other options, such as Generation X and the baby boomers, refer to older generations who would not be the primary market for such shoes aimed at young girls.

Quiz 3: Social Responsibility, ethics, and the Marketing Environment