The employees of Juniper Industries are presented with information and facts about the workforce's reduced efficiency that is supposedly the cause of dipping sales and customer dissatisfaction.This encourages them to work harder and improve their levels of effectiveness.What stage of Lewin's change model is being discussed here?
A) Inputs
B) Change
C) Strategic planning
D) Feedback
E) Unfreezing

Question

Quizplus · Accepted Answer

The stage being discussed is "unfreezing" which involves creating awareness about the need for change and encouraging employees to be receptive to it by breaking down existing attitudes and habits. In this case, the employees are being presented with information about the need for improved efficiency.

The Employees of Juniper Industries Are Presented with Information and Facts