Brand managers can strategically use Twitter to do all of the following EXCEPT:
A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
B)generate brand buzz by developing an official Twitter profile.
C)tweet on topics that provide information of value to their customers.
D)operate promotions in real time.
E)use paid ads and sponsored stories to generate new customers for its advertisers.

Question

Quizplus · Accepted Answer

The statement is asking for which option cannot be done through Twitter. While brand managers can use Twitter to respond to user criticisms, generate brand buzz, tweet valuable information, and operate promotions in real time, they cannot use Twitter's paid ads and sponsored stories to generate new customers for its advertisers. This is because Twitter's paid ads and sponsored stories are meant for advertisers to generate new customers for themselves, not for the brand managers to promote their own brand.

Brand Managers Can Strategically Use Twitter to Do All of the Following