If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to
A)use profiles of company employees for business-to-business image building and networking with industry-related groups.
B)monitor profiles for negative mentions of their brand.
C)create a profile for his/her brand.
D)try to accumulate online "followers" for the business.
E)buy ad space on the LinkedIn website.

Question

Quizplus · Accepted Answer

Using profiles of company employees for business-to-business image building and networking with industry-related groups is the best way to promote a brand on LinkedIn. This approach helps in building credibility and trust with potential clients and customers. It also allows the brand to network with industry peers and establish connections that can lead to new business opportunities. Monitoring profiles for negative mentions and creating a profile for the brand are also important, but using employee profiles is the most effective strategy for promoting a brand on LinkedIn. Buying ad space on the LinkedIn website can also be helpful, but it may not be the most cost-effective option for all brands. Trying to accumulate online followers is also important, but it should be done in conjunction with the other strategies to create a well-rounded LinkedIn marketing plan.

If a Brand Manager Wanted to Use LinkedIn to Promote