Question 1

Which of the following best describes an "opt-in" Internet policy?
A) A policy that assumes a Web site has the right to collect and share your information
B) A policy of inserting spyware on unsuspecting computers
C) A policy whereby consumers have to give their consent before a Web site can collect any browsing history data
D) A policy favored by marketers and data-mining corporations
E) A policy of tricking search engines into including Web sites in their search results

Accepted Answer

An "opt-in" Internet policy requires users to give their explicit consent before a website can collect any browsing history data. This means that users have to actively choose to participate and allow their data to be collected. It is a policy aimed at protecting user privacy and giving them control over their personal information.

Question 2

Which of the following is not a threat to privacy of personal information on the Internet?
A) Government surveillance
B) Data mining
C) Cookies
D) Digital archiving
E) Online fraud

Accepted Answer

Digital archiving refers to the process of preserving digital data for a long period of time. While it may pose certain risks such as data breaches, it is not inherently a threat to privacy as it does not involve collecting or using personal information for other purposes. On the other hand, government surveillance, data mining, cookies, and online fraud all have the potential to compromise the privacy of personal information on the Internet.

Question 3

While no one owns the Internet, some businesses have had commercial success controlling parts of the Internet experience. Which of the following endeavors has/have been commercially successful?
A) Providing physical access to the Internet through phone, cable, and satellite links
B) Selling advertising space on the Internet
C) Designing and providing programs that allow users to network with others over the Internet
D) Designing and running directories and search engines
E) All of the options are correct.

Accepted Answer

All of the options have been commercially successful. Providing physical access to the internet is the foundation of the digital experience, selling advertising space is a vital part of the online business model, networking programs allow users to communicate and collaborate with others, and directories and search engines have become an integral part of internet navigation.

Question 4

According to the textbook, what is the most popular social networking site?
A) Twitter
B) Google+
C) MySpace
D) Facebook
E) eBay

Accepted Answer

According to the textbook, Facebook is the most popular social networking site as of 2021.

Question 5

Which one of the following statements about media convergence is not true?
A) Consumers can now access television shows, newspapers, and books on their computers.
B) Convergence took off at the same time as the rise of the personal computer industry in the 1970s.
C) Consumers now have the ability to access Internet-distributed content through their television sets.
D) Consumers often use more than one device to access media content.
E) All of the options are correct.

Accepted Answer

Media convergence did not begin in the 1970s, but rather became more prevalent in the 1990s with the emergence of the internet and digital technologies.

Question 6

Which one of the following statements about Apple's iPad is true?
A) It solely functions as a device for reading e-books.
B) It has been Apple's fastest-growing product line, and newer versions include things like cameras, thinner devices, watches, and faster graphics.
C) The Apple iPad will probably not have any competition from other companies/devices in the near future.
D) The iPad functions like a larger iPod shuffle.
E) You have to attach a mouse and keyboard to the iPad in order to use it.

Accepted Answer

Apple's iPad has been their fastest-growing product line and newer versions include features such as cameras, thinner devices, watches, and faster graphics. None of the other answer choices are accurate statements about the iPad.

Question 7

A form of Internet identity theft involving phony e-mail messages asking customers to update their credit card numbers, account passwords, and other personal information is called _______.
A) spamming
B) data-mining
C) targeting
D) open sourcing
E) phishing

Accepted Answer

Phishing involves sending fraudulent e-mails or messages in an attempt to scam individuals into revealing personal or sensitive information. This type of identity theft is becoming more common and can lead to financial loss or the compromise of personal accounts.

Question 8

What is the operating system of choice for hackers?
A) Linux
B) Chrome
C) Internet Explorer
D) MS Edge
E) Solaris

Accepted Answer

Linux is the most popular operating system among hackers due to its open-source nature, extensive use in the field of cybersecurity, and availability of hacking tools and software for the platform.

Question 9

What is spyware and what does it do?
A) It is a way for the government to figure out if you are accessing pornography online.
B) It was software developed by the Defense Department's Advanced Research Projects for spying on Russia.
C) It is a computer program that lets you access secret information from sources like WikiLeaks.
D) It is a computer program that is secretly bundled with other software that allows someone to collect private information.
E) None of the options are correct.

Accepted Answer

Spyware is a type of malicious software that is designed to secretly access a user's computer and collect their private information such as passwords, banking details, browsing history, and other sensitive data. It is often bundled with other software downloads and can be difficult to detect and remove, posing a serious threat to personal privacy and security. It does not have any legitimate use or function and is always intended for nefarious purposes.

Question 10

Why did AOL begin losing customers in the early 2000s?
A) It didn't provide instant messaging.
B) It couldn't keep up with the advent of broadband Internet connections.
C) It didn't screen out pornographic sites.
D) It merged with Time Warner.
E) It merged with Google.

Accepted Answer

AOL began losing customers in the early 2000s because it couldn't keep up with the advent of broadband Internet connections. Many customers switched to faster and more advanced Internet service providers, leaving AOL behind.

Question 11

Which one of the following is an example of media convergence?
A) The tendency of news media to focus on local stories
B) The use of tablets to access different forms of traditional media, like books and movies
C) The theory that there are more and more media outlets
D) The way media coverage tends to follow a mob mentality in reporting
E) The idea that every media format will eventually be replaced by another

Accepted Answer

Media convergence refers to the combination of different forms of media into one platform or device. The use of tablets allows for access to various types of traditional media including books, movies, and even newspapers or magazines in digital form, making it an example of media convergence. The other options do not fit this definition.

Question 12

Hypertext inventor Tim Berners-Lee published an article in 2001 that introduced the idea of the _______.
A) World Wide Web
B) voice recognition assistant
C) Semantic Web
D) ISP
E) smartphone

Accepted Answer

Tim Berners-Lee introduced the concept of the Semantic Web in his 2001 article, which aimed to make web pages machine-readable and enable machines to understand and respond to complex human requests.

Question 13

Which of the following statements about targeted advertising is not true?
A) It is a passing fad because it is unpopular with advertisers and generates very little revenue.
B) It is a big part of the revenue of sites like Google and Facebook.
C) Some versions read your e-mail messages to find key words that trigger specific ads.
D) It may undermine the role of search engines to provide neutral access to information.
E) It may turn search engines into ad brokers.

Accepted Answer

Targeted advertising is not a passing fad and is a significant source of revenue for many websites.

Question 14

According to the textbook, which of the following technological advances have contributed to the rise of media convergence?
A) The development of wireless networks, making it easier for people to access the Internet almost anywhere
B) Broadband Internet connections, which improved the multimedia capabilities of computers
C) The development of Internet-capable cell phones
D) The rise of the personal computer industry in the mid-1970s
E) All of the options are correct.

Accepted Answer

All of the options have contributed to the rise of media convergence. Wireless networks and Internet-capable cell phones make it easier for people to access a variety of media from almost anywhere. Broadband Internet connections allow for faster and more reliable media streaming and downloading, and have improved the multimedia capabilities of computers. The personal computer industry, while not directly related to media convergence, has contributed to the use of digital technologies in everyday life and has paved the way for the development of other convergent technologies.

Question 15

Second Life is an example of a(n) _______.
A) smartphone
B) virtual social world
C) Web browser
D) ISP
E) Wiki Web site

Accepted Answer

Second Life is a virtual social world, where users can create avatars and interact with each other in a virtual environment. It is not a smartphone, Web browser, ISP, or Wiki Web site.

Question 16

Apple's response to which of the following established the new media economics?
A) Napster
B) Facebook
C) Google+
D) AOL
E) All of the options are correct.

Accepted Answer

Apple's response to the rise of Napster and music piracy established the new media economics, specifically the iTunes Store and the idea of selling digital media for a fixed price per unit. This model has since been applied to other types of digital media, such as movies and TV shows.

Question 17

Yahoo!'s business method has been to make itself an all-purpose entry point, or _______, to the Internet
A) ISP
B) algorithm
C) Web browser
D) portal
E) search engine

Accepted Answer

Yahoo!'s business method has been to make itself a portal, or all-purpose entry point, to the Internet.

Question 18

The law that grants sweeping powers to law-enforcement agencies to intercept individuals' online communications, including e-mail messages and browsing records is the _______.
A) Communications Decency Act
B) Telecommunications Act.
C) USA PATRIOT Act
D) Child Online Protection Act
E) Children's Internet Protection Act.

Accepted Answer

The USA PATRIOT Act (Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act) grants extensive powers to law enforcement agencies, including interception of online communications such as email and browsing records. The other options mentioned, such as the Communications Decency Act, Telecommunications Act, Child Online Protection Act, and Children's Internet Protection Act, do not specifically grant such powers to law enforcement agencies.

Question 19

Which statement about the business model of Google is true?
A) Google makes the majority of its money from subscription fees.
B) Google makes the majority of its money from pay-per-click advertisements.
C) Google is a nonprofit organization dedicated to universal access to information.
D) The majority of Google's revenue comes from selling its cloud-based word processing program.
E) None of the options are correct.

Accepted Answer

Google makes the majority of its money through pay-per-click advertisements, also known as Google AdWords. This is where advertisers bid on keywords and pay Google each time someone clicks on their ad. This accounts for over 70% of Google's revenue. None of the other options are correct as Google is a for-profit organization, not a nonprofit, and does not primarily make money from subscriptions or its cloud-based word processing program.

Question 20

By 2016, about how many apps were available for Apple devices?
A) 35,000
B) 100,000
C) 375,000
D) 750,000
E) 1,600,000

Accepted Answer

By 2016, the Apple App Store had grown significantly, offering approximately 1.6 million apps for Apple devices.

Quiz 2: The Internet, Digital Media, and Media Convergence

Which of the following best describes an "opt-in" Internet policy?

Which of the following is not a threat to privacy of personal information on the Internet?

While no one owns the Internet, some businesses have had commercial success controlling parts of the Internet experience. Which of the following endeavors has/have been commercially successful?

According to the textbook, what is the most popular social networking site?

Which one of the following statements about media convergence is not true?

Which one of the following statements about Apple's iPad is true?

A form of Internet identity theft involving phony e-mail messages asking customers to update their credit card numbers, account passwords, and other personal information is called _______.

What is the operating system of choice for hackers?

What is spyware and what does it do?

Why did AOL begin losing customers in the early 2000s?

Which one of the following is an example of media convergence?

Hypertext inventor Tim Berners-Lee published an article in 2001 that introduced the idea of the _______.

Which of the following statements about targeted advertising is not true?

According to the textbook, which of the following technological advances have contributed to the rise of media convergence?

Second Life is an example of a(n) _______.

Apple's response to which of the following established the new media economics?

Yahoo!'s business method has been to make itself an all-purpose entry point, or _______, to the Internet

The law that grants sweeping powers to law-enforcement agencies to intercept individuals' online communications, including e-mail messages and browsing records is the _______.

Which statement about the business model of Google is true?

By 2016, about how many apps were available for Apple devices?