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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
تمرين 1
How is consumer behavior defined?
التوضيح
موثّق
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The actions that an individual makes while purchasing or deciding to purchase a good or service is known as consumer behavior. By closely examining and studying the consumer behavior, marketers can understand the factors that influence the customer to buy a good or service. By studying the consumer behavior for different market segments, a firm can run effective marketing campaigns.
Example, ABC is an international online e-commerce company. It is noticed that most of the customers purchase only when there is a huge discount. By interpreting the consumer buying patterns, marketers can run effective marketing campaigns online as a part of digital marketing strategy.
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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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