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حل الكتاب الأكاديمي | Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Consumer Behavior
Consumer Behavior
النسخة 6
مؤلف: Wayne Hoyer,Deborah MacInnis ,Rik Pieters
الرقم المعياري الدولي: 978-1133435211
الناشر: Cengage Learning
201 تفسيرات
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حل الكتاب الأكاديمي | Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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Chapter 1: Understanding Consumer Behavior
مجاني
Chapter 2: Motivation, Ability, and Opportunity
Chapter 3: Exposure, Attention, and Perception
Chapter 4: Memory, Knowledge, and Comprehension
Chapter 5: Attitudes Based on High Effort
Chapter 6: Attitudes Based on Low Effort
Chapter 7: Problem Recognition and Information Search
Chapter 8: Judgment and Decision Making Based on High Effort
Chapter 9: Judgment and Decision Making Based on Low Effort
Chapter 10: Post-Decision Processes
Chapter 11: Social Influences on Consumer Behavior
Chapter 12: Consumer Diversity
Chapter 13: Household and Social Class Influences
Chapter 14: Psychographics: Values, Personality, and Lifestyles
Chapter 15: Innovations: Adoption, Resistance, Diffusion
Chapter 16: Symbolic Consumer Behavior
Chapter 17: Ethics, Social Responsibility, and the Consumer Society
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
