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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
تمرين 3
How do marketers use means-end chain analysis, the Rokeach Value Survey, and the List of Values?
التوضيح
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Marketers connect the values of individu...

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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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