expand icon
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

النسخة 6الرقم المعياري الدولي: 978-1133435211
تمرين 4
Describe how Volkswagen employs the utilitarian dimension, the hedonic dimension, and the arousal of curiosity to influence consumers' attitudes toward its ads. Which do you think is most important in this product category, and why?
التوضيح
موثّق
like image
like image

When presenting the Ad for a new brand o...

close menu
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
cross icon