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book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

النسخة 6الرقم المعياري الدولي: 978-1285073040
book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

النسخة 6الرقم المعياري الدولي: 978-1285073040
تمرين 1
Review each of the mission statements listed in Exhibit 2.2. Do they follow the guidelines discussed in this chapter? How well does each answer the five basic questions? What do you make of the changes or lack thereof in these mission statements over time?
Review each of the mission statements listed in Exhibit 2.2. Do they follow the guidelines discussed in this chapter? How well does each answer the five basic questions? What do you make of the changes or lack thereof in these mission statements over time?
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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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