حل الكتاب الأكاديمي | Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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Marketing Strategy, Text and Cases

Marketing Strategy, Text and Cases

النسخة 6

مؤلف: Ferrell,Michael Hartline

الرقم المعياري الدولي: 978-1285073040

الناشر: Cengage Learning

122 تفسيرات

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حل الكتاب الأكاديمي | Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

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Chapter 1: Marketing in Todays Economy
مجاني
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Chapter 2: Strategic Marketing Planning
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Chapter 3: Collecting and Analyzing Marketing Information
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Chapter 4: Developing Competitive Advantage and Strategic Focus
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Chapter 5: Customers, Segmentation, and Target Marketing
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Chapter 6: The Marketing Program
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Chapter 7: Branding and Positioning
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Chapter 8: Ethics and Social Responsibility in Marketing Strategy
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Chapter 9: Marketing Implementation and Control
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Chapter 10: Developing and Maintaining Long-Term Customer Relationships
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Chapter 11: Cases
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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline