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book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

النسخة 6الرقم المعياري الدولي: 978-1285073040
book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

النسخة 6الرقم المعياري الدولي: 978-1285073040
تمرين 1
Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier?
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Each company rises on its strengths and ...

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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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