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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
النسخة 6الرقم المعياري الدولي: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
النسخة 6الرقم المعياري الدولي: 978-1285073040 تمرين 2
Talk with a small business owner about the strategic planning process he or she uses. Do they have a mission statement? Marketing goals and objectives? A marketing plan? What are the major issues he or she faces in implementing their marketing program?
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Small business owners do come up with a ...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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