
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
النسخة 6الرقم المعياري الدولي: 978-1285073040
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
النسخة 6الرقم المعياري الدولي: 978-1285073040 تمرين 3
Look back at the Top 10 brands in Exhibit 7.4. What bases do these brands use for differentiation? What strategies do they use to create a relative position in their respective markets? Why do these brands hold so much value?


التوضيح
Of the ten most valuable brands, four ar...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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