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book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
تمرين 6
How does the IMC approach differ from the top-down media planning approach?
التوضيح
موثّق
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Media planning refers to the process of ...

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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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