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حل الكتاب الأكاديمي | Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
Contemporary Advertising
Contemporary Advertising
النسخة 14
مؤلف: William Arens ,Michael Weigold ,Christian Arens
الرقم المعياري الدولي: 978-0078028953
الناشر: Mcgraw hill
236 تفسيرات
قام Gates.31 و12,556 من الطلاب بفتح هذا الكتاب
حل الكتاب الأكاديمي | Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
Exercise 1 Exercise 2 Exercise 3 Exercise 4 Exercise 5 Exercise 6 Exercise 7 Exercise 8 Exercise 9 Exercise 10 Exercise 11 Exercise 12 Exercise 13 Exercise 14 Exercise 15 Exercise 16 Exercise 17 Exercise 18 Exercise 19 Exercise 20 Exercise 21 Exercise 22 Exercise 23 Exercise 24 Exercise 25 Exercise 26 Exercise 27 Exercise 28 Exercise 29 Exercise 30
Chapter 1: Advertising and Imc Today
مجاني
Chapter 2: The Big Picture: the Evolution of Advertising and Imc
Chapter 3: The Big Picture: Economic and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Local to Global
Chapter 5: Marketing and Consumer Behavior: the Foundations of Advertising
Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy
Chapter 7: Research: Gathering Information for Imc Planning
Chapter 8: Marketing and Imc Planning
Chapter 9: Planning Media Strategy: Disseminating the Message
Chapter 10: Creative Strategy and the Creative Process
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Print, Electronic, and Digital Media Production
Chapter 13: Using Print Media
Chapter 14: Using Electronic Media: Television and Radio
Chapter 15: Using Digital Interactive Media
Chapter 16: Social Media
Chapter 17: Using Out-Of-Home, Exhibitive, and Supplementary Media
Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising
Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
